Protecting against fraudulent calls

As a business owner, you can receive many types of phone calls, including some from automated systems. They range from unsolicited recorded robocalls (which are often scams), to conversational systems that perform a task on behalf of a single user (like booking an appointment). This article will help you understand the difference between trusted automated systems and scams.

How to identify legitimate calls from Google

There are a few circumstances where you may receive a call from someone who claims to be from Google. Here’s how to identify whether it’s a real call from Google or from a possible scammer:

  • Google does not make unsolicited sales calls from an automated system. However, as a service to Google users, we may place automated phone calls to your business for non-sales tasks such as making reservations or scheduling appointments, or confirming your business details for Google Maps. These calls are only enabled for businesses that offer public phone numbers for the purpose of receiving calls from the general public.
  • Google will make automated calls using the voice calling service Google Assistant from a set of designated numbers. Learn more about calls from Google Assistant. Calls from 650-203-0000 or 650-206-5555 in the US, and +6498847777 in New Zealand, will be from Google. At the start of the call, you'll hear the reason for the call and that the call is from Google. You can expect the call to come from an automated system or, in some cases, a manual operator. If businesses don’t want to accept these calls, they can opt-out by simply saying so on the call.
  • You may receive calls from Google operators for the purposes of development, customer service, or support related to your Google Ads, Google Play or other Google accounts. However, Google will never ask you for payment information over the phone or guarantee you favorable placement in our products.

What to do if you receive a suspicious call

Unfortunately, there are many unscrupulous individuals and companies who make fraudulent and misleading calls. Sometimes, callers or pre-recorded robocalls falsely claim to be working “with Google” or “for Google” in an attempt to sell different schemes and online marketing services to unsuspecting individuals and companies.

Many of these types of calls are not allowed under U.S. law (unless you have given permission to receive them), and Google is never behind them.

Here’s what to do if you receive an unwanted automated robocall from a non-Google entity:

Report suspicious calls in the US

If you're in the US and continue to receive unwanted calls, you can submit a complaint to the Federal Trade Commission (FTC). To file a formal complaint, go to or call 1-888-382-1222. You can also submit a complaint to the Federal Communications Commission.

Hang up

If you receive an unwanted call from someone who claims to be Google or working with Google, feel free to hang up at any time. Do not press any key even if the voice recording prompts you to in order to speak with a live person or to be taken off the call list. Pressing a key may lead to more unwanted calls.

Help us track down scammers

Google understands these types of calls can be bothersome. We are committed to doing our part to try to put a stop to these calls. However, this isn’t always within our control; for example, many of these callers use untraceable phone numbers and other cloaking tactics.

Help us track calls that falsely associate themselves with Google. Contact us directly via our webform and include the following information:

  • The caller’s company and contact information.
  • Any emails or documentation received from the caller as part of a follow-up.
  • Any additional information about the call.

Prevent future unwanted calls

  • Check out the FTC’s tips on how to handle unwanted calls, and robocalls resources with additional information about robocalls and steps you can take if you receive one. 
  • Check with your phone company to see if they can block calls from any problematic numbers.
  • If you're in the US, register your personal number with the National Do Not Call Registry at: or call 1-888-382-1222.

Learn more about identifying scams in the Google Safety Center.

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