Types of business summaries on Google Maps

There are 3 types of short business summaries you might see on Google Maps: business descriptions, editorial summaries, and review snippets.

Business descriptions

Merchants can edit their business descriptions that show up in Maps. Some details a merchant might add to their business description are: what they offer, what sets them apart from other businesses, their history, or anything else that they’d like customers to know. 

Business descriptions focus primarily on details about a business instead of details about promotions, prices, or sales. 

Editorial summariesEditorial summaries

Unlike business descriptions, editorial summaries cannot be edited. Our writers compile these short summaries, which give you a quick snapshot of a popular business. These summaries are phrases or sentences (such as the example on the map above: “Southwestern fare in a modern setting”) that you often see when you click the business on Maps.

Editorial summaries show on the map or alongside review and rating information, such as in the “review summary” section.

Review snippets

Review snippets

Review snippets are algorithmically selected quotes from Google users that provide information on the keywords most mentioned by reviewers.

You can see the most common words and phrases associated with a business in bold. Under each snippet, you’ll see the number of other users who have mentioned those terms in their reviews.

Hotel review snippets

Some hotels have review summaries licensed from TrustYou, a third party. TrustYou creates review summaries and aggregates scores using reviews from across the web.

A unified hotel reviews section on Google Maps on the computer shows reviews from both Google users and third-party providers. With a consolidated list of reviews, users can make more informed decisions on hotels directly from Maps.

All hotels that work with one of the third-party providers are eligible for the unified hotel reviews section. A Google My Business account is not required.

Note: We cannot provide a full list of eligible third-party providers.

Report incorrect business summaries

Google tries to show accurate, up-to-date short summaries for businesses. We don't remove summaries for being unclear or negative. We only remove the following:

  • Keywords and review snippets that have been associated with an unrelated place.
  • Editorial summaries if the information included describes services that the business doesn't offer.

If you’d like to report a description that you believe fits one or both of these cases, contact us so that we can review it.

Learn more about local review policies.

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