Add Google Analytics to your dashboard

Summary: Connecting Google Analytics to your Google My Business account lets you view data about your website on your Google My Business dashboard. Make sure that you use the same Google account for both services.

You can see Google Analytics data for your website directly from your Google My Business dashboard. Review important information on your website—new visits, pageviews, and more—with a few simple steps.

Enable Google Analytics

To enable Google Analytics on your Google My Business dashboard:

  1. Sign up for Google My Business, if you haven’t already done so.
  2. Sign up for Google Analytics and set up a property for your website. Use the same Google Account that you use to manage your Google My Business listing.
  3. List the same website you’ve used to sign up for Google Analytics as the primary website on your Google My Business listing.
  4. Visit Google My Business on desktop or the Google My Business app and choose the listing you selected in step 2 to see analytics for the website you’ve listed.

It’s important that the website you provide on your Google My Business listing exactly matches the one in your Analytics property. For example, if your Analytics property gives you ownership rights to, but you’ve listed as your primary website on Google My Business listing, we won’t be able to match your Analytics property with your listing.

If you lose access to a website in your Google Analytics account, you won’t be able to see the data until it’s reinstated.

The owner and any managers of your listing will have access to Google Analytics on your Google My Business dashboard if they also have access to your Google Analytics account.

Understand Google Analytics

Once you’ve enabled Google Analytics on your Dashboard, you’ll see several types of data:

New visits

A single visitor to your website can open multiple visits. Those visits can occur on the same day, or over several days, weeks, or months. As soon as a single user ends one visit, there is then an opportunity to start a new visit, which is tracked with this metric across the previous 31 days. Learn more.


A pageview is an instance of a page being loaded by a browser. The Pageviews metric is the total number of pages viewed in the previous 31 days; repeated views of a single page are also counted. Learn more.

Unique visitors

The Unique Visitors metric in Google Analytics can help you understand the number of people that came to your website in the last 31 days. Learn more.

To visit Google Analytics and see more in depth information, click View Google Analytics. To read more about Google Analytics, visit the Google Analytics Help Center.


I’ve taken the steps above but Analytics data isn’t displaying

If you’re having issues with the card displaying, make sure that:

  • The URL you provided on your Google My Business listing exactly matches the primary property in your Google Analytics account.
  • You’re using the same Google Account to manage both your Google My Business and your Google Analytics account.

I’m not seeing the Analytics data I expected

In Google Analytics, each Account can contain several properties, and each property can contain multiple views. For an overview, see this article.

If you have several views in your Google Analytics account, you can choose which one displays on the Dashboard by editing the Default View of your property.

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