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How to remove reviews from your Business Profile on Google

To ask Google to remove or delete an inappropriate review from your Business Profile, report the review. Google can remove reviews that violate Google's policies.

Important: Before you ask to remove or delete a review, read our reviews policy.

Manage your review removal requests

Manage your reviews

Understand which reviews to report for removal

  • Report only reviews that violate Google policies. Learn more about Google's content policies.
  • Don't report a review just because you disagree with it or don't like it.
    • Google doesn't get involved when businesses and customers disagree about facts.
    • There's no reliable way to tell who's right about a particular customer experience.
  • You can't report third-party hotel reviews. To flag an inappropriate third-party review, contact the third-party provider directly. To go to the third-party website, click the reviewer's name. Soon after the provider removes or changes the review on their website, the update will show on your Business Profile.

Tip: Be patient. It can take several days to assess a review.

How to ask for review removal

To report an inappropriate review for removal, you can use Google Maps or Google Search. Removed reviews stop showing on both.

Flag a review in Google Maps

  1. On your computer, open Google Maps.
  2. Find your Business Profile.
  3. Find the review that you'd like to report.
  4. Click More More and then Flag as inappropriate.

Flag a review in Google Search

  1. On your computer, go to Google.
  2. Find your Business Profile.
  3. Click Reviews.
  4. Find the review that you'd like to report.
  5. Point to the star rating.
  6. Click Flag as inappropriate GMB report abuse flag icon. Select the type of violation that you want to report.

Flag a review in your account

  1. On your computer, sign in to manage your Business Profile.
  2. Choose the review that you’d like to report: 
    • Single business: Open the profile that you'd like to manage. On the left, in the menu, click Reviews.
    • Multiple businesses: On the left, in the menu, click Manage reviews. Then use the drop-down menu to choose a location group. (This option isn't for organisation accounts.)
  3. On the review that you'd like to flag, click More More and then Flag as inappropriate.

Understand reviews removed by spam detection

Google uses automated spam detection measures to remove reviews that are probably spam. These measures help improve people's experiences on Google and ensure that the reviews that they see are authentic, relevant and useful. Some legitimate reviews may be inadvertently removed.

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