Flagging inappropriate reviews

Reviews that violate the Google review policies can be removed from Google My Business listings. See the instructions below to flag an inappropriate review that you find on your listing.

Before you start

  • Check the policy. Only flag reviews that violate Google policies. Don't flag a review just because you disagree with it or don't like it. Google doesn't get involved when merchants and customers disagree about facts, since there's no reliable way to discern who's right about a particular customer experience. Read the policy before flagging a review.

  • Be patient. It can take several days for a review to be assessed.

Note: You cannot flag third-party hotel reviews. To flag an inappropriate third-party review, contact the third-party provider directly. You can click on the reviewer name to be redirected to the third-party website. Soon after the review is removed/altered at the third-party website, changes will be reflected on your business profile on Google Maps.

Flag a review in your account

If you find a review that you believe violates Google review policies, you can flag it for removal. The review will be assessed and possibly removed from your listing.

Desktop

  1. Sign in to Google My Business.
  2. If you have multiple listings:
    • To view reviews for multiple listings at once, in the menu on the left click Manage reviews. Then, use the drop-down menu to choose a location group. (This feature is not available for organisation accounts.)
    • To view reviews for a single listing, open the one that you'd like to manage. In the menu on the left, click Reviews.
  3. On the review you'd like to flag, click More Moreand then  Flag as inappropriate.

Mobile

  1. On your phone or tablet, open the My Business app My Business.
  2. Tap Customers and then Reviews.
  3. Find the review you'd like to flag, and then tap More More and then Flag review.

Flag a review in Google Maps

  1. Open Google Maps.
  2. Find your business listing.
  3. Find the review that you'd like to flag.
  4. Click More More and then Flag as inappropriate

Spam detection

Google uses automated spam detection measures to remove reviews that are probably spam. Although legitimate reviews are sometimes removed inappropriately, these spam prevention measures help improve people's experiences on Google by ensuring that the reviews that they see are authentic, relevant and useful.

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