Fix suspended or disabled profiles

We may suspend or disable Business Profiles that don’t follow our guidelines. If you believe your profile should be reinstated, you can submit an appeal.

How to Use the Google Business Profile Appeal Tool

Before you submit an appeal

Make sure your profile follows all the guidelines. Learn more about our guidelines.

In the appeals tool, you can add optional evidence to support your eligible appeal. Evidence that can help strengthen your appeal includes:

• Official business registration
• A business license
• Tax certificates
• Utility bills for the business such as:
  • Electricity
  • Phone
  • Water
  • Internet

Tip: For any documents you submit as evidence, check that the business name and address match the profile you want to make an appeal for.

Submit an appeal

Important: Do not create a new Business Profile for the same business.

1. Open the Google Business Profile appeals tool.
2. If you’re signed in to the Google account related to the profile you want to appeal, select Confirm.
   • To select a different account, select Switch account.
3. Select the Business Profile that you want to appeal Continue.
4. Select the decision that you want to appeal Continue. The tool shows details about the decision, such as:
   • The date of the initial decision
   • The reason for the decision
   • A link to the violated policy
   • Whether the decision can be appealed
   • The status of the decision
5. If you want to, you can provide optional information to support your appeal.
   • To upload supporting evidence, select Choose file. You can attach multiple files to your appeal.
   • You can use the text box to explain why your profile should be reinstated, in the text box, type your response.
   • Note: Appeals can only be submitted once.
6. Once you’re ready to submit your appeal, check the box stating “I'm ready to submit this appeal and confirm that all optional supporting evidence is attached.” select Submit appeal.
   • We'll review your appeal and send you an email with the appeal decision.

Submit an appeal when your account is restricted

Your account may be restricted when you violate our policy. As a result of an account restriction, the Business Profiles you manage are suspended and you won’t be able to create or claim other profiles. Learn more about Google Business Profile restriction policy.

To lift the restriction, you can provide a reason and submit an appeal for your account on your My accounts page. You can find and track the status of your appeal there as well.

Once the account restriction is lifted, to remove the Business Profile suspension, you can submit an appeal for your Business Profile.

Appeal more than 10 Business Profiles

To submit appeals for more than 10 profiles:

1. On the Google Business Profile appeals tool, select the Business Profile you want to appeal.
   • Make sure you’re signed in to the Google Account related to your Business Profile.
2. Select the Business Profile that you want to appeal Continue.
   • If you manage more than 10 Business Profiles, the tool will ask, “Are you requesting bulk reinstatement for 10 or more suspended locations?”
3. Select Yes Continue.
4. Attach a spreadsheet that contains the Business Profile ID for each suspended location and any supporting documentation, such as business registration, license tax certificates, or utility bills.
   • To upload supporting evidence, select Choose file. You can attach multiple files to your appeal.
   • Make sure that the business name and address on each document exactly match your registration.
   • Note: Appeals can only be submitted once.
5. Once you’re ready to submit your appeal, check the box stating “I'm ready to submit this appeal and confirm that all optional supporting evidence is attached.” select Submit appeal.
   • Google will review your appeal and send you an email with the appeal decision.

Note:

• In the Google Business Profiles appeals tool, the status will only change for the profile you selected. The status of the other profiles you appealed won’t be updated on the tool.
• You will only receive one email notification with an appeal decision for the profile you selected in the tool.

Check the status of an appeal in the appeals tool

1. Open the Google Business Profile appeals tool.
   • Make sure you’re signed in to the Google Account related to your Business Profile.
2. Select the Business Profile for the appeal that you submitted.
3. On the right, you’ll find the status of the appeal:
   • Submitted
   • Approved
   • Not Approved
   • Can't be appealed
   • Eligible for appeal

Request an additional review to a denied request

Only if your reinstatement request is denied, we may be able to do an additional review to prove your eligibility. You can submit an additional review to a denied request. You can provide additional evidence that wasn’t added with your original appeal. View the types of evidence that can strengthen your appeal process.

If you're located in a European Economic Area (EEA) member state or territory, you may have additional redress options. Learn more about those potential options.

What happens when a profile is removed?

If we remove:

• A profile:
  • The public can’t go to the profile.
  • The owner and managers can't act on the profile.
  • The owner and managers can ask us to reinstate the profile. We reinstate both the profile and its owner and managers.
• The owner’s Google Account:
  • We remove all the locations owned by that user.
  • If we reinstate the owner’s Google Account, we also reinstate the owned locations.
• A manager’s Google Account:
  • We suspend the manager on the accounts that they manage. It doesn't affect the locations.
  • If we reinstate a manager’s Google Account, they regain access to the locations.

Fix issues with a reinstated profile

If you have issues with your reinstated profile, contact Google Business Profile Help.