Link your brand page to your website

Linking your brand page and website is useful because:

  • It helps you to connect with your friends, fans and customers.
  • It provides Google with information that we can use to help determine the relevance of your site to a user query on Google Search.

It’s best to work with your webmaster, if you aren’t familiar with editing your website. You have two options for linking a page with your website:

  1. Webmaster linking: If your website is already verified in Webmaster Tools, then the verified webmaster can approve a request to connect your website to the Google+ page for your business.
  2. Direct linking: You can directly link your website by inserting a small snippet of code on your website and then listing that website as a Google+ page's primary link in the About section of the profile.
If you have a local Google+ page, you should use the local verification process to add your business information to Google Maps and display the verification badge on a Google+ page. It's not currently possible to link a local Google+ page to your website.
Webmaster linking
  1. Visit Google My Business and choose the page that you'd like to manage.
  2. Select  My Business >  Google+ Page from the left-hand navigation menu.
  3. On the ‘About’ tab, click the Link website button next to your website URL.
  4. If we know the webmaster for this website, we’ll give you the option to send a request to the webmaster to approve the link. Requesting approval will reveal your email address to the site owner.
  5. The verified webmaster can confirm the link in Webmaster Tools.

Once the link has been approved, you'll receive an email. You'll also see a tick verified checkmark next to your website on the 'About' tab of your page's profile.

Direct linking

You can directly link your website by inserting a small snippet of code on your website and then listing that website as a Google+ page's primary link in the About section of the profile. For example, if a Google+ page’s primary link is set to www.pagewebsite.com, you can create a bidirectional link by placing the following code snippet within the <body> tag of the HTML for the corresponding page of the site:

a href="https://plus.google.com/{+PageId}" rel="publisher"></a>

For example, if the URL of your Google+ page is http://plus.google.com/111112222233333444555, the following line should be inserted into the <body> section, as follows: 

<body>

...

<a href="https://plus.google.com/111112222233333444555" rel="publisher">Visit us on Google+</a>

...

</body>

If you prefer not to display a visible link within the page, you can include the following line instead:

<a href="https://plus.google.com/{+PageId}" rel="publisher"></a>

Note: Please list the primary URL for your website; redirect URLs should not be used.

To link your Google+ page to your website:

  1. Visit Google My Business and choose the page that you'd like to manage.
  2. Select  My Business > Google+ Page from the left hand navigation menu.
  3. On the ‘About’ tab, click the Link website button next to your website URL.
  4. Follow the steps in the box that appears:
  • Copy and paste the code snippet provided to the <head> tag of your website and click the Test website button.
  • We'll check to make sure that you've added the snippet to your website correctly.
  • Click Finished when the check is complete.

A verified checkmark tick will display next to your website on the 'About' tab of your page's profile. It may take a few days for the tick to appear.

After you’ve linked your Google+ page to your website, make sure that you also link your website to your page. Learn how to add the Google+ badge to your website.