Request bulk verification for 10+ locations

Why get bulk verified?

Bulk verification establishes your ability to manage information for ten or more locations of the same business across Google products, such as Maps and Search.

Ineligible for bulk verification

  • Businesses with fewer than 10 locations: You can request verification for individual locations by following these steps
  • Service area business: Request verification for individual locations by following these steps
  • Agencies managing multiple businesses: Manage businesses in your Organisation account. If an agency is managing a chain business (10+ locations of the same business), the chain should apply for bulk verification. Then, the agency should request shared access to the chain's location group, which includes the locations that the chain has bulk verified.

Note: Listings in duplicate, suspended or disabled state won't count towards the 10 listing minimum.

Once you’ve bulk verified:

  • Updates that you make to the business locations – such as contact details, photos, opening hours – are eligible to appear on Google Maps and other Google services.
  • New locations that you add to your dashboard that aren't owned by another user will be eligible to show on Google.

Google uses data from many sources to compose local business information that appears on Google Maps, Google Search and other Google properties. The information that you provide as a verified account plays a critical role in ensuring that business information on Google is accurate and up to date.

Learn more about how Google uses business information and how to optimise your locations.

Note: Your account doesn't need to be verified to run Google Ads location extensions.

Request bulk verification

Bulk verification takes place at the account level. Two types of Google My Business account can be bulk verified:

  • Your individual user account: Once your account has been verified, all eligible locations in your account not already claimed by another user are verified.
  • Location group (previously known as a business account): When the primary owner on the account is verified, all eligible locations in the location group/business account not already claimed by another user are verified. Learn more about location groups/business accounts 

If you add a location to your account that’s already been verified by another user, you'll need to request access to manage it.

Before you request verification, check that:

  • Your spreadsheet includes ten or more locations from the same business. As outlined in our quality guidelines, only business owners or authorised representatives may verify a business on Google.
    • Agencies managing multiple businesses with one account are not eligible for bulk verification. 
  • Your spreadsheet includes all of the locations that you manage. Not including all of your locations can cause significant delays updating your business information. 
  • Your business type is eligible for verification. Learn more about eligible business models.
  • Your business isn't a service-area business. These businesses should instead request verification for individual locations by following these steps
  • A verified account doesn't already exist. Coordinate with other employees and authorised agents to make sure that the person managing your account is the best representative to provide your company's location information. Your organisations should create a location group/business account to share management of a set of locations.
  • Your account is free from errors. Errors and quality guideline violations can delay the bulk verification process. Learn more about common issues that delay the verification process and specific error messages.

Uploading a spreadsheet does not automatically send a request for verification. Instead, follow the steps below to request verification.

To submit your locations for bulk verification:

  1. Sign in to Google My Business.
  2. Click Get verified next to one of your locations.
  3. Click Chain
  4. Fill in the verification form completely and accurately.
    • Business Name: If the business is owned and operated by a parent company, please include that information here as well, as the name of the business you are verifying.
    • Business Countries / Regions: List the countries / regions for the business that you’ll manage in your account. For example, if you manage your business locations in the US and Canada but another user is managing locations in France and Germany, we understand that these two accounts are separate and distinct sets of locations.
    • Contact Name: If multiple people will be actively managing this account, please provide all names here. For example, John Smith (Marketing) and Jane Smith (Operations).
    • Contact Phone: This is the phone number we can use to contact you to clarify any information needed to verify your account.
    • Business manager email: The email address of someone at the business who can verify that you’re an authorised representative. 
    • Google Account Manager Email: List the name or email address of any Google contact that you've been working with. It's important for consistency and continuity across Google products to keep your Account Manager aware of your account standing as this may have an impact on other Google products, including Offers and Google Ads.
  5. Once you've submitted the verification request form, it may take up to a week for it to be processed. We will review your request to ensure that your account complies with the quality guidelines and verify your authority to represent the business. We will contact you by email if we find any questions or problems, and will let you know once your account has been bulk verified.

Stay verified

In an effort to keep Google Maps data sources up to date, we periodically de-verify inactive accounts that we believe are no longer actively managing their locations. It’s important to review your account regularly for errors and update your locations to stay bulk verified and up to date. If your bulk verification status ever changes, you will be notified by email.

We may continue to contact you with requests to fix and/or optimise your account(s). We continuously update our policies and products to most accurately represent your locations on Google.

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