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Transfer primary ownership of a Business Profile

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Important: If you sell your business, make sure you transfer primary ownership of your Business Profile to the new owner. That way the history of the profile, which includes reviews, is maintained.
In some cases, you may want to transfer primary ownership of a Business Profile to an existing Owner or Manager. If you’re the only user associated with your profile, you can add more owners and managers.  

Transfer primary ownership

  1. On your computer, sign in to Google My Business.
  2. If you have multiple locations, open the location you want to manage.
  3. In the left menu, click Users.
  4. Select the user you want to be the new Primary owner. To the right of their name, click the box.
  5. Select “Primary owner.”
    • This option only displays if you're the Primary owner of the Business Profile.
  6. Click Transfer and then Done. Primary ownership transfers to the new owner immediately.
Understand profile owner & manager roles
There are 3 types of roles for Business Profiles: Owners, managers, and site managers. When owners add users, they share management of a profile with multiple people but can use different passwords. Google Groups can’t be added as managers or owners of profiles.
Important: You can no longer add new "site managers." Instead, learn how to add more owners or managers.

About Business Profile roles


Each Business Profile can have multiple owners but only one Primary owner

Primary owners and Owners:

  • Can add other users to share management of a profile
  • Have the same capabilities, except: 
    • A Primary owner can’t remove themselves from a Business Profile until they transfer primary ownership to another user.


  • Have most of the capabilities of an Owner, except for more sensitive functions
  • Can’t remove the Business Profile 
  • Can’t manage users

Site managers

  • Have most of the capabilities of a Manager.
  • Can only edit some business information. 
  • Can submit a request to upgrade their role. To submit a request, a Site manager must:
    1. Sign in to Google My Business.
    2. Submit the request to a Manager or Owner of a verified Business Profile.
      • Any owner can then approve or deny the request.

The chart below details the capabilities of each type of user.

To see a summary of the different capabilities of each type of user, view the chart below:

Capability Owner Manager Site manager
Add and remove users checkmark    
Remove Business Profiles checkmark    
Edit all URLs  checkmark checkmark  
Accept all Google updates checkmark checkmark  
Opt in or out of Bookings checkmark checkmark  
Update certain location settings
  • Edit the name, category, or website on
    a location
  • Close a location
  • Create location groups
checkmark checkmark  
Manage Business Profile directly on Search and Maps checkmark checkmark  
Manage Google Ads account links checkmark checkmark  
Use Messaging checkmark checkmark  
Add custom labels to make it easy to find
particular groups of locations
checkmark checkmark  
Edit attributes checkmark checkmark checkmark
Edit food delivery link checkmark checkmark checkmark

Edit some main business info, like hours and 

checkmark checkmark checkmark
Edit phone number checkmark checkmark  
Edit services checkmark checkmark  
Create, manage, and publish posts checkmark checkmark checkmark
Add, delete, and edit cover photos and additional photos checkmark checkmark checkmark
Add, delete, and edit logos checkmark checkmark  
Add, delete, and edit product checkmark checkmark checkmark
Respond to reviews checkmark checkmark checkmark
Download insights checkmark checkmark checkmark
Respond to Q&A checkmark checkmark  

Understand profile owner and manager roles

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