As a precautionary health measure for our support specialists in light of COVID-19, we're operating with a limited team. Thanks for your patience, as it may take longer than usual to connect with us.

Transfer primary ownership of a Business Profile

Get started

Important: If you sell your business, make sure that you transfer primary ownership of your Business Profile to the new owner. That way the history of the profile, which includes reviews, is maintained.
In some cases, you may want to transfer primary ownership of a Business Profile to an existing Owner or Manager. If you’re the only user associated with your profile, you can add more owners and managers.  

Transfer primary ownership

  1. On your computer, sign in to Google My Business.
  2. If you have multiple locations, open the location that you want to manage.
  3. In the left menu, click Users.
  4. Select the user that you want to be the new Primary owner. To the right of their name, click the box.
  5. Select 'Primary owner'.
    • This option only displays if you're the Primary owner of the Business Profile.
  6. Click Transfer and then Done. Primary ownership transfers to the new owner immediately.
Understand profile owner & manager roles
There are three types of roles for Business Profiles: Owners, managers and site managers. When owners add users, they share management of a profile with multiple people but can use different passwords. Google Groups can’t be added as managers or owners of profiles.

About Business Profile roles


Each Business Profile can have multiple owners but only one Primary owner

Primary owners and Owners:

  • Can add other users to share management of a profile
  • Have the same capabilities, except: 
    • A Primary owner can’t remove themselves from a Business Profile until they transfer primary ownership to another user.


  • Have most of the capabilities of an Owner, except for more sensitive functions
  • Can’t remove the Business Profile 
  • Can’t manage users

Site managers

  • Have most of the capabilities of a Manager.
  • Can only edit some business information. 
  • Can submit a request to upgrade their role. To submit a request, a Site manager must:
    1. Sign in to Google My Business.
    2. Submit the request to a Manager or Owner of a verified Business Profile.
      • Any owner can then approve or deny the request.

The chart below details the capabilities of each type of user.

To see a summary of the different capabilities of each type of user, view the chart below:

Capability Owner Manager Site manager
Add and remove users tick    
Remove Business Profiles tick    
Edit all URLs tick tick  
Accept all Google updates tick tick  
Opt in or out of Bookings tick tick  
Update certain location settings
  • Edit the name, category or website on
    a location
  • Close a location
  • Create location groups
tick tick  
Manage Business Profile directly on Search and Maps tick tick  
Manage Google Ads account links tick tick  
Use Messaging tick tick  
Add custom labels to make it easy to find
particular groups of locations
tick tick  
Edit attributes tick tick tick
Edit food delivery link tick tick tick

Edit some main business info, like hours and 

tick tick tick
Edit phone number tick tick  
Edit services tick tick  
Create, manage and publish posts tick tick tick
Add, delete and edit cover photos and additional photos tick tick tick
Add, delete and edit logos tick tick  
Add, delete and edit product tick tick tick
Respond to reviews tick tick tick
Download insights tick tick tick
Respond to Q&A tick tick  

Sign up as a Site manager 

You can find a Site manager sign-up link in the Business Profile of claimed chain locations on Maps and Search. 

  • You can verify as a Site manager if you’re:
    • A new user who signs up for Google My Business
    • An existing user who tries to use claimed chain profiles
  • Franchise owners and shop managers can use the sign-up link to easily manage profiles for their locations.

Google verifies Site managers to make sure that their profile data is accurate. However, Owners can still add and remove owners through their Google My Business account.

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Clear search
Close search
Google apps
Main menu
Search Help Centre