Add and remove listing owners and managers

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Owners of Business Profiles can invite additional users to become owners and managers. Each person can have their own access without sharing sign-in information. Owners, managers and site managers all have different levels of access to the listing.

Only owners can add or remove users. But managers can remove themselves from a profile. Google Groups can’t be added as managers or owners.

How it works

There are three types of Google My Business users: Owners, managers and site managers.

  • Owners: Each profile can have multiple owners, but only one primary owner. Owners and primary owners have the same capabilities, but a primary owner can’t remove themselves from a profile until they transfer their primary ownership to another user.
  • Managers: Managers have most of the capabilities of an owner, but don’t have the more sensitive capabilities, like removing the profile or managing users.
  • Site managers: Site managers have most of the capabilities of a manager, but can’t edit all business information. A site manager can request to upgrade to a manager or owner of a verified listing. The owner can approve or deny the request.

To see a summary of the different capabilities of each type of user, view the chart below:

Capability Owner Manager Site manager
Add and remove users tick    
Remove Business Profiles tick    
Edit all URLs tick tick  
Accept all Google updates tick tick  
Opt in or out of Bookings tick tick  
Update certain location settings
  • Edit the name, category or website on
    a location
  • Close a location
  • Create location groups
tick tick  
Manage Google Ads account links tick tick  
Use Messaging tick tick  
Add custom labels to make it easy to find
particular groups of locations
tick tick  
Edit attributes tick tick tick
Edit food delivery link tick tick tick

Edit some main business info (e.g. hours and
address)

tick tick tick
Edit phone number tick tick  
Edit services tick tick  
Create, manage and publish posts tick tick tick
Add, delete and edit cover photos and additional photos tick tick tick
Add, delete and edit logos tick tick  
Respond to reviews tick tick tick
Download insights tick tick tick

Add users to a profile

  1. On your Android phone or tablet, open the Google My Business app.
    • If you have multiple locations, open the location that you'd like to manage.
  2. Tap Menu Menu and then Manage users.
  3. In the top right, tap Add user Add.
  4. Enter the name or email address of the user that you'd like to add.
    Note: To add an agency to your location, you need to add the agency's location group ID here. (You may need to contact the agency and ask for this ID.)
  5. Select the user’s role by choosing Owner, Manager or Site manager.
  6. Confirm the email address, then tap Send.

This page displays all active users, as well as people who are invited to become users. To cancel pending invitations, next to the invitation that you want to remove, tap More More and then Remove Remove.

When an invitation is accepted, the owners of the profile are notified by email. All users in the account can view the names and email addresses of the owners and managers of the profile.

Tip: If you want to transfer ownership of your profile to someone else, you can learn how to transfer ownership of a profile.

Remove owners and managers

  1. On your Android phone or tablet, open the Google My Business app.
    • If you have multiple locations, open the location that you'd like to manage.
  2. On the left, tap Users.
  3. Next to the person that you'd like to remove, tap More More and then Remove Remove.

When a user is removed, they’re notified through email.They will no longer be able to edit business information or take any administrative actions for the profile. But all their past responses to reviews, posts, comments and other actions will remain.

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