You can edit your verified Business Profile on Google to keep your business info accurate and up to date. You can update details like your address, hours, contact info, and photos to help customers find and learn more about your business.
Important:
- To show your business on Search, Maps, and other Google services, you must add or claim your business then verify your Business Profile.
- Some businesses might need to verify their Business Profile first before they can make any changes with their info.
Edit a Business Profile
You can edit your Business Profile directly on Search or Maps. Certain features to manage your profile may differ between Search and Maps and your device's operating system.
Important: To edit your business info, you need to sign in to the Google Account that’s linked to your Business Profile.
Edit your Business Profile on Google Search
- Go to your Business Profile.
- Select Edit profile.
- After you make your changes, select Save.
Edit your Business Profile with the Google Maps app
- On your mobile device, open the Google Maps app
.
- At the bottom right, tap Business.
- Tap Edit profile.
- After you make your changes, tap Save.
Suggest an edit to someone else’s Business Profile
- If you find something wrong with a Business Profile that you don’t own or manage, you can suggest an edit.
- If someone else's business is missing from Google Maps, you can add a missing place.
Types of edits
Here are some details and tips for the kind of info you can add or edit on your Business Profile.
We review your changes before we update them live on your profile. Learn more about our guidelines for representing your business.
Select the category that best matches what your business does. All locations of a business must share a “Primary category.” Choose a specific category that represents your main business. If you select several categories, the category in the first field will be your primary category. Learn more about how to manage your business category.
You can select up to 9 more categories. If you have trouble choosing a category for your business, choose one that’s general.
Tips:
- Do not use categories solely as keywords or to describe features of your business.
- Do not use categories that match other nearby or related businesses.
Example:- A business that’s located inside your business’s physical location
- Another business that your business is located inside.
Enter the full and accurate address of your business location. Learn more about address entry guidelines.
- If you don't meet customers at your business address, you can choose to not show your address. Learn how to remove your address.
- If you move your business to a new address after it’s verified, you must verify your business again.
If your business serves customers within a specific local area, enter your service area. When you list your service area, this helps people know if you can visit or deliver to their location.
You can set your service area based on the cities, zip codes, or other places you serve. Learn about how to set your service area.
Tip: Do not add countries or states as a service area.
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To update your customers on when you’re open, set your business’s main hours or mark it closed.
- To change your hours for holidays or other temporary periods, set special hours.
- If you have different hours for different features you offer, set more hours.
In addition to your primary business phone number, you can enter up to 2 more phone numbers. They can be mobile numbers or landline, but not fax.
Tip: You can choose to hide your phone number on your Business Profile.
Hide your Business Profile phone number
- Go to your Business Profile.
- On your Business Profile, select More
Business Profile settings.
- Select Advanced settings.
- Under "Phone number,” turn on Don't show.
Business Profile settings.Important: Chat options are currently available for select regions and might not be available for your Business Profile.
Your customers can contact you from your Business Profile with text message or WhatsApp. Businesses with a claimed and verified Business Profile can add a WhatsApp or text messaging option. Learn how to chat with customers from your Business Profile.
You can share your business’s website with your customers on your Business Profile. To enter your business’s website:
- Enter the full URL, which includes “http://” or “https://.”
- Make sure that Googlebot isn't blocked on your site.
- To check for any possible penalties to your site, use Search console.
Some business categories might be able to add more links to their website, like online orders, reservations, or appointments.
Important: Social media links are currently available for select regions and may not be available for all users.
You can manage social media links in Google Business Profile. You can add one social media link per platform to your Business Profile for:
- TikTok
- X (formerly known as Twitter)
- YouTube
Learn to manage social media links on your Business Profile.
Attributes tell customers more about your business. For example: "Wi-Fi” or "Has outdoor seating." You can edit certain factual attributes, like outdoor seating. Subjective attributes, like whether your business is popular with locals, rely on the opinions of Google users who have visited your business.
To help make your Business Profile more attractive to customers, you can add photos or videos of your storefront, products, and services. When you add an exterior photo, it helps customers recognize your business when they visit. Learn how to manage photos or videos for your Business Profile.
Enter a brief description of your business that shows in the “From the business” section of your Business Profile.
Info to include in your description:
- What you offer
- What makes you special
- How long you’ve been in business
- Anything else that's helpful for customers to know
Things to avoid in your description:
- Do not include URLs or HTML code.
- Do not exceed 750 characters in the description field.
Focus primarily on details about your business instead of details about promotions, prices, or sales. Learn more about guidelines for representing your business on Google.
Example: "We're an independent ice cream shop located steps from the center of town. We’re proud to be the favorite for locals to meet friends for a cone or call for a fresh pizza, delivered straight to their home. We serve 35 flavors of homemade, hand-churned ice creams and sorbets year-round. The pizza oven turns out New York-style pies every day from midday until close. Come visit us today!"
Tip: You can have AI help you create your business description. This feature is currently available for select regions and languages. Learn how to create an AI-powered business description.
Add an opening date to your Business Profile to let customers know when your business first opened. Learn how to add a business opening date.
To determine how long a business has been in operation, Google uses various sources. On certain places in Google Search, the opening date might be used to let customers know how many years a business has been in operation. If the merchant believes there’s an error, they can set the correct opening date.
Tip: You only need to write the month and year of your opening date. You can enter a date up to one year in the future, but it won't show up on Google until 90 days before the date.
Use the menu and services editor to keep your menu items or services, along with their prices, accurate.
Learn more about the menu editor or the services editor.
Tip: The menu editor is for food and drink businesses only.
If you have a retail business in an eligible country (US, CA, UK, and IE), you can turn online searchers into in-store shoppers by automatically showcasing your in-store products on your Business Profile.
To add your products to your Business Profile, you need to connect your store’s Point of Sale system to the Local Inventory app. Learn how to showcase in-store products.
Hotels can add their check in and check out times to their Business Profile. This helps customers know when their rooms are ready and when they have to leave.
To ensure that hotel info is accurate, Google also gets check-in and check-out info from a variety of trusted sources, like user reports and licensed content. You can choose whether you want to accept these updates automatically.
In a new feature pilot, Google displays available sales inventory on dealership Business Profiles. Customers can search, sort, and learn about your cars, which might make customers come to your dealership. If you're a car dealer, or work with car dealers, and want to try this feature, fill out the interest form.
Partners who sign up for the pilot can manage this functionality on Google Search. To update sales inventory, select Edit Profile 
- The Q&A feature is available only for select business categories and regions.
- As we continue to enhance this feature, its appearance and functionality might change.
Customers can ask and answer questions about places or businesses they find on Google. Business owners and others that manage the Business Profile can also ask or answer Q&As about their business. They can do this on Google Search and Maps on any device. Learn how to ask and answer questions about a place on Google Maps.
