Edit your Business Profile on Google

To keep your business information on Google accurate and up to date, you can edit your Business Profile on Google after it has been verified. To help potential customers find and learn more about your business, you can change information like your address, hours, contact info, and photos.

If you haven’t already, add or claim your business, then verify your Business Profile so it's eligible to show up on Search, Maps, and other Google services.

You must verify your business before you can edit information about it. The changes can include the name, category, address, hours, phone number, and website. After verification of the business and approval of the edits, these changes can be published on Google Search and Maps. 

Some business owners may still need to verify their business first before they edit their information.

Edit a Business Profile

Important: Certain features to manage your Business Profile may differ between Google Maps and Search, and the operating system.

Edit your own Business Profile

To edit your profile directly on Google Search and Maps:

  1. Go to your Business Profile. Learn how to find your profile.
  2. To edit your business profile:
    • With Google Search, select Edit profile.
    • With Google Maps, select Edit profile and then Business information.
  3. After each change you make, select Save.

Fix someone else’s local business

If you find something wrong with a business you don’t own or manage, you can suggest an edit or report the error in Google Maps.

If someone else's business is missing from Google Maps, you can add a missing place.

Types of edits

The following are some helpful tips for the types of information you can add or edit on your Business Profile.

We may review your changes for quality before publishing them. Review our guidelines for representing your business.

Learn more about edits to your Business Profile.

Business name
Enter your business name exactly as it appears in the real world across signage, stationery, and other branding. If you change your business name after requesting a verification letter, you must verify your business again. Learn more about Business Profile quality guidelines.

Select the category that best matches your business. All locations of a business must share a “Primary category.” Choose a category that's as specific as possible and representative of your main business. If you select several categories, the category in the first field will be your primary category.

You can select up to 9 more categories. If you have trouble choosing a category for your business, choose one that’s general. Keep in mind:

  • Do not use categories solely as keywords or to describe attributes of your business.
  • Do not use categories that match other nearby or related businesses. For example: A business that’s located inside your business’s physical location, or an entity that contains your business.

Learn more about business categories.

Address and pin location

Enter the complete and exact address for your business location. Learn more about address entry guidelines

  • If you don't serve customers at your business address, leave the address field blank.
  • If you change your address after you request a verification letter, you must verify your business again.
Service area

If your business serves customers within a specific local area, enter your service area. When you list your service area, your customers know where you'll go to visit or deliver to them.

You can set your service area based on the cities, postal codes, or other areas that you serve. Learn about how to set your service area.

  • In addition to your primary business phone number, you can enter up to 2 more phone numbers. The numbers must be mobile or landline, not fax.
  • You can hide the phone number on your Business Profile.

Hide your Business Profile phone number

  1. Go to your Business Profile. Learn how to find your profile.
  2. On your Business Profile, select More More and then Business Profile settings.
  3. Select Advanced settings.
  4. Under "Phone number,” turn on or off Don't show.

To enter your business’s website:

Depending on your business category, you may see options to add additional links, like online orders, reservations, and appointments.

Social media links
Manage social media links in Google Business Profile on a computer or mobile device. If your business is located in certain countries or regions, you can add one social media link per platform to your Business Profile for:
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • TikTok
  • X (formerly known as Twitter)
  • YouTube

Tip: Social media links are currently available for select regions and may not be available for all users.

Learn to manage social media links in Google Business Profile.


Attributes tell customers more about your business. For example: "Wi-Fi” or "Has outdoor seating." You can edit certain factual attributes, like outdoor seating. Subjective attributes, like whether your business is popular with locals, rely on the opinions of Google users who have visited your business.

Learn how to add or remove attributes available for your business category.

Tip: If you own or manage a healthcare profile, you can edit the following information:

  • Whether your business offers online care.
  • Whether you provide customers a direct method to schedule and receive online care.
  • Your gender.
Photos From the business

Enter a brief description of your business.

Things to include:

  • What you offer
  • What sets you apart
  • Your history
  • Anything else that's helpful for customers to know

Things to avoid:

  • Do not include URLs or HTML code.
  • Do not exceed 750 characters in the description field.

Focus primarily on details about your business instead of details about promotions, prices, or sales. Read more about guidelines for business representation.

Example: "We're an independent ice cream shop located steps from the center of town. We’re proud to be the favorite for locals to meet friends for a cone or call for a fresh pizza, delivered straight to their home. We serve 35 flavors of homemade, hand-churned ice creams and sorbets year-round. The pizza oven turns out New York-style pies every day from midday until close. Come see us today!"

Opening date

Add an opening date to your Business Profile to let customers know when your business first opened or will open.

Google uses various sources to determine how long a business has been in operation. On certain places in Google Search, the opening date may be used to let customers know how many years a business has been in operation. If the merchant believes there’s an error, they can set the correct opening date.

Only the year and month of your opening date are required. You can enter a date up to one year in the future, but it won't show up on Google until 90 days before the date.

Set your opening date on Google Search and Maps

  1. Go to your Business Profile. Learn how to find your profile.
  2. To edit your business information:
    • Using Google Search, select Edit profile.
    • Using Google Maps, select Edit profile and then Business information.
  3. To edit your opening date:
    • Using Google Search, scroll to the “Opening date” field, then select it.
    • Using Google Maps, under the “About” tab, tap Opening date.
  4. Enter the required fields.
  5. Select Save.
Tip: On certain places in Google Search, the opening date may be used to let customers know how many years a business has been in operation.
Menu/Services (limited availability)
Use the Menu and Services Editor to keep your menu items or services, along with their prices, accurate.
Learn more about the menu editor (food and drink businesses only) or the services editor.
Products (limited availability)

In-store products

If you run a retail business in an eligible country (US, CA, UK, and IE), you can turn online searchers into in-store shoppers by automatically showcasing your in-store products on your Business Profile.

To add your products to your Business Profile, connect your Point of Sale system to the Local Inventory app or product reader. Learn how to showcase in-store products.

Check-in and check-out times (hotels only)
Hotels can add their check-in and check-out times to their Business Profile. This information helps customers know when rooms will be ready and when they must vacate.
To ensure that hotel profiles are accurate, Google also collects check-in and check-out information from a variety of trusted sources, like user reports and licensed content. You can choose whether you want to accept these updates automatically.
Hotel information (hotels only)
Important: This feature is only available on a computer.
Owners with verified hotel profiles can edit their services and amenities in the “Hotel attributes” section in Business Profile Manager. 
Car dealership inventory (limited availability)

In a new feature pilot, Google displays available sales inventory on dealership Business Profiles. Customers can then search, filter, and learn more about your cars for sale, which may direct customers to your dealership. If you're a dealer, or a partner who works with dealers, and are interested in this feature, fill out the interest form.

Partners who sign up for the pilot can manage the functionality directly on Google Search. To update sales inventory, click Edit Profile and then Cars for Sale. You can choose if you want to display cars for sale and select preferred data providers.

Related resources

Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.

Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

Clear search
Close search
Google apps
Main menu