Currently, we're working with a limited support team. It may take longer than usual to connect with us. Thanks for your patience.

Understand what happens to your Business Profile edits

We may review edits that you make to your verified business information to make sure that they follow the guidelines for representing your business on Google

After you saved your changes, your edits show up as:

Tip: Edits pending review usually take up to 48 hours. In India, and some other regions, we take extra steps to confirm that your phone number is correct. These steps make sure that your Business Profile is accurate.

Important: As a precaution in light of COVID-19, we're operating with a limited team. It may take longer than usual to connect with us. We recommend our Help Community and YouTube Channel. Thank you for your patience.

Pending edits

If we haven't reviewed your edits, you get a message:

  • At the top of your dashboard: "Some edits are pending"
  • Within the field on a computer or underline on mobile: “Pending"

Unaccepted edits

We may review edits for quality before we publish them, so you may find that we haven't accepted some of your edits.

If this happens, at the top of your dashboard, you get this message: "We have updated your business information based on user reports and our data." Learn how to manage Google updates on your profile.

An “Updated" status shows up within the fields we haven't accepted. You also get this status update if your business information is updated from other sources.

If you believe your business information on Google is incorrect, contact us.

Unverified Business Profiles

All business owners who sign up for a Business Profile on Google, but haven’t verified their business, can edit some of their main business information through their Google Account. After the changes are approved, they can be published even before the business is verified on Google Search and Maps. Some business owners may still need to verify their business first before they edit their information.

Business information that can change include the name, category, address, hours, phone number, and website.

Google updates

When we get reports that your business information may be incorrect, you get "Google updates." These reports come from various sources and help give customers the most accurate, up-to-date information about your business.

Learn how to manage Google updates on your profile

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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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