About Google Business Profile

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Google Business Profile is an easy-to-use tool for businesses and organisations to manage their online presence across Google. To help customers find your business, you can verify your business and edit your business information. 

Tip: Watch our Small Business livestream for tips about how to reach more customers online.

Benefits of Business Profile

Manage your information

Manage the information that Google users find when they search for your business or the products and services that you offer. When people find your business on Google Maps and Search, they can find information like your hours, website and street address.

Interact with customers

You can read and respond to reviews from your customers. Post photos that show off what you do. Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.

Understand & expand your presence

Find insights to learn how customers search for your business, and where they come from. You can also find information like how many people call your business directly from the phone number displayed on local search results in Search and Maps. To spread the word about what you offer, you can create and track the performance of Smart campaigns.

Use Google Maps app or Search to manage your Business Profile.

Download the app

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