How Google sources and displays business information

Business details displayed on Google come from a variety of different sources. They’re meant to provide customers with the most complete and up-to-date information possible. The details associated with your business come from the information that you provide when creating and updating a verified business listing, reports from users and other sources.

Information in Google My Business

For example, if customers search for a restaurant that you manage, they can find information that you’ve added, such as when you’re open and where you’re located. They also might get information that you haven’t added, such as a link to your menu or photos that customers have uploaded of meals that they’ve enjoyed. The combination of information provided by you and other sources lets customers make informed decisions about your location. Users may also find personalised recommendations and matches based on their preferences.

How Google sources business information

There are four main sources of information that you may find in your business listing:

  • You: Information that you’ve added about your business. You can add, edit and remove this information as it changes to keep customers up to date and showcase your products and services. Learn how to manage your business information.
  • Your website: Information from your business’s official website.
  • Users: Information from people who use Google services. Google gets a wide variety of information about businesses from its users. This user-generated information includes reviews, popular times and photos. Your Business Profile is updated when someone takes an action like leaving a review, uploading a photo or reporting a problem.
  • Third-party sources: Information from other places online. If Google finds information about your business that could be helpful to customers, it may be added to your listing. This can include links to restaurant menus, social profiles, hotel amenities or booking/ticketing availability.

Information in local search results

Google uses business information to help surface relevant local search results across Google, such as in Google Maps and Search.

For example, if you own a hair salon, your business might appear in local search results for people who search for 'salons near me' or 'salons open now' because you’ve provided information that includes your address and hours. Learn more about local search results.

Find your business on Google Search or Maps

  1. On your computer, sign in to Google My Business.
    • If you have multiple locations, open the location that you'd like to manage.
  2. Click Home.
  3. On the right, choose one of the options:
    • Click View on Search.
    • Click View on Maps.
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