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Review policies

Summary: Make sure that the reviews on your business listing, or those that you leave at a business you’ve visited, are honest representations of the customer experience. Those that aren’t may be removed.

Whether you're going to a place or you own one, you want ratings, reviews, photos and recommendations that are helpful and trustworthy. Reviewing a place is a great way to share both positive and negative opinions. But, please follow the policies listed below when writing your review.

We’ll remove content that violates any of the content policies below:

  • Advertising: Don’t use reviews for advertising, such as adding links to other websites, or phone numbers. Reviews should be a genuine reflection of your experience with a place – don't post reviews just to manipulate a place's ratings.
  • Spam: Don’t spam. Write a genuine report of your experience with the place. Don't include promotional/commercial content, don't post the same content several times and don't write reviews for the same place from different accounts.
  • Phone numbers, email addresses or URLs: To help prevent advertising and spammy reviews, we don’t allow phone numbers, email addresses or links to other websites in reviews. If you want to add an updated number, email address or URL for the business that you’re reviewing, use the Report a problem link to report that information instead.
  • Off-topic reviews: Don’t post reviews based on someone else’s experience or that aren't about the specific place that you’re reviewing. Reviews aren’t meant to be a forum for general political or social commentary, or personal rants. Wrong location or the place is closed? Use the Report a problem link to report that information instead of writing a review.
  • Keep it clean: Don’t use obscene, profane or offensive language. We’ll also remove reviews that represent personal attacks on others.
  • Conflict of interest: Reviews are most valuable when they're honest and unbiased. If you own or work at a place, please don’t review your own business or employer. Don’t offer or accept money, products or services to write reviews for a business or to write negative reviews about a competitor. If you're a business owner, don't set up review stations or kiosks at your place of business just to ask for reviews written at your place of business.
  • Illegal content: Don’t post reviews that contain or link to unlawful content, such as links that facilitate the sale of prescription drugs without a prescription.
  • Copyrighted content: Don't post reviews that infringe others' rights – including copyright. For more information or to file a DMCA request, review our copyright procedures.
  • Sexually explicit material: We don't allow reviews that contain sexually explicit material. Also, we absolutely don’t allow reviews that sexually exploit children or present them in a sexual manner. For this type of content, we'll remove the review, shut down the account and send a report to the National Centre for Missing & Exploited Children (NCMEC), as well as to the police.
  • Impersonation: Don’t post reviews on behalf of others, or misrepresent your identity or connection with the place that you’re reviewing.
  • Personal and confidential information: Don’t post reviews that contain another person’s personal and confidential information, including credit card information, government identification number, driver’s licence information, etc.
  • Hate speech: We don't allow reviews that advocate against groups of people based on their race or ethnic origin, religion, disability, gender, age, veteran status, sexual orientation or gender identity.

Not sure what to write? Get some tips for writing great reviews.

See policies for photos and videos

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