Meet our Product Experts

Product Experts are Google users who help with questions and troubleshooting—you may have met a few of them in the Google My Business Community Forum. We'd like to introduce you to the Google My Business Product Experts and let them tell you a bit about themselves. Say hello next time you see them around!

Learn more about Product Experts

Ben Fisher

As a specialist in local SEO, Ben has been helping businesses grow their online presence since 1994. Thanks to his contributions to the Google My Business Forum, Ben has been hand-picked by Google as a Google My Business Product Expert. Ben is also a contributor to the annual Moz Local Search Ranking Factors Study, and a regular contributor to BrightLocal.

Ben is the co-founder of Steady Demand, a local SEO and social media company. The team at Steady Demand specializes in helping clients fight map spam, navigate the most complex Google My Business issues, and troubleshoot ranking issues on Google. 

You can connect with Ben on Twitter and LinkedIn.


Colan Nielsen

Colan is the VP of Local Search at Sterling Sky Inc and started in the local SEO world back in 2010. He is also deemed a product expert by Google as a Product Expert on the Google My Business Forum.  He is a contributor to Moz’s famous Local Search Ranking Factors survey and is a former Google MapMaker Regional Lead. 

Colan is obsessed with everything related to Local Search and is active on many online communities including the Local Search Forum where he is a moderator.

You can follow Colan on Twitter.


David Cox

David found out about the TC program listening to Joy Hawkins talk about it on the SEO 101 podcast. David is a trusted verifier, a Level 8 contributor and a trusted photographer in local guides connect program. Starting back in 1997 David was involved with sales of SDSL service and websites when dial up was the way most people connected to the Internet and getting 256K up to 1.5 meg for a small business was a big deal. From that point on he has been learning HTML and internet search optimization, much of which is self-taught.



Helmut Geissler

Helmut has loved maps ever since he was a child, when he drew his own maps by hand for his personal edification (e.g. of the UK). Now his hands are a bit too shaky to draw these maps, but that’s where Google Maps and Google My Business come in. These products, along with the hundreds of questions "ehg" answers in the forums weekly, keeps his day lively and interesting. Helmut is an active Product Expert in the English, German and Spanish Maps help forums.



James Clemens

James started building products and brands back in the 1980’s and jumped deep into website development and SEO in 1996. A web coder in HTML, CSS and PHP that pushes himself to be uniquely creative for each project. He is a passionate technologist that works with a smile on his face and is known for his patience while providing friendly help. As a regular contributor of expert articles to the Google Partners system and a small business success consultant, James brings a wealth of knowledge to us and was even named the 2015 Top 3 Most Inspirational Member with the North America Google Partner Community. He’s involved in several charities in Panama City Beach, Florida and enjoys helping others to be successful while expanding his intelligence. 

James is also a Product Expert with Google Ads & Google Partners, a Rising Star with Google AdWords Express, and certified in every Google Ads product, Google Analytics, Mobile Sites and Digital Sales. He operates a badged Google Partner agency in sunny Florida that he founded in 1992 and has almost too much fun building a digital presence for clients all over the globe.

Jason Brown

Jason has been working in SEO for over 12 years and loves every minute of it. He is currently performing local SEO for a nationwide franchise. Having learned so much in the local space he is excited to be giving back to the community and sharing his knowledge with businesses owners.

Joel Headley

Joel Headley

Joel works at PatientPop as part of the product team, ensuring success in local search for their clients in healthcare. Previous to PatientPop, Joel spent over a decade at Google. Much of that time included running the support teams for Google My Business and its previous iterations. In a former life, Joel studied genetics in maize, specializing in the fields of developmental biology and epigenetics.



Joy Hawkins

Joy Hawkins

Joy has been working in the Local SEO industry since 2006 and loves being a Google Product Expert. She also loves spending time managing Google Ads accounts and has been certified in both Google Search & Display. She is also a speaker at various search engine marketing conferences such as SMX & LocalU.

She currently works as a the owner of Sterling Sky Inc in Uxbridge, ON, Canada. Joy's daily responsibilities there include troubleshooting ranking issues on Google for the most complicated and difficult accounts, updating her training manual (The Expert's Guide to Local SEO), consulting on how to use Google products and SEO-related tools and tactics, selling and managing local SEO, social media and Google Ads accounts for small business owners, and keeping up with new trends and processes in the local SEO and search engine marketing (SEM) world.

You can follow Joy on Twitter.


Krystal Taing

Krystal Taing

Krystal has spent the last decade working in SEO and e-commerce with a focus on local since 2014. Krystal leads Local Product Strategy at Rio SEO for global enterprise brands across thousands of locations in finance and insurance, retail, hospitality, healthcare, and more. Her experience devising local strategy aids multi-location brands in solving their most persistent marketing challenges. This includes improving organic visibility, search rankings, and online-to-offline traffic. Krystal is a respected authority on performing local searches and a resource for marketers and businesses.

You can follow Krystal on Twitter.


Margaret Ornsby

Margaret has been involved with Internet services since the early 2000’s. She discovered the field of Local SEO in 2010 and in 2011 founded More Customers More Sales. The business specializes in providing digital services to businesses who serve local markets. It quickly expanded from serving neighborhood businesses to clients around the world in just a few short years.

Margaret's daily activities range from troubleshooting websites for tricky technical problems, increasing conversions, content production and promotion, managing digital advertising, and keeping her clients informed of the latest changes and opportunities.

She gets a deep personal satisfaction helping business owners from around the world with the challenges of managing their online presence in the Google forums.


Mike Blumenthal

Mike Blumenthal

Mike has been involved with offering web services since 1995. Prior to specializing in web design and search consulting in 2001, Mike was a principal in a family owned and operated retail business for more than 30 years. Like all small business owners attempting to market to a fragmented clientele, he was continually frustrated by the barriers & costs imposed by the advertising options available. Shortly after Google Maps was released in 2004, he threw out his nine Yellow Page books and started focusing on Local Search. During the week, you can find him at his blog, Understanding Google Maps and Local Search, where he writes about local search and its impact on the business community. During the past year Mike, cofounded two locally focused companies:, which focuses on small business education, and to help small businesses deal with the complexities of customer feedback and reviews.


Tim Capper

Tim has been involved in search marketing for over 10yrs and specialises in local SEO. Having originally graduated with a Swiss Degree (BelvoirPark Hotel Fachschule) in hospitality management then owning and operating his own hotel in the UK Lake District. It was during the Foot and Mouth outbreak that he honed his skills in search marketing.

Taking the decision to move into search marketing professionally, Tim relocated to Northamptonshire and now operates a bespoke SEO consultancy with a global client base. Being a Google Product Expert gives me the ability to view issues that an average webmaster will never see, adding extra value to the already impeccable service Online Ownership provides for its clients. Online Ownership's innovative approach to search marketing and skill sharing philosophy can be seen in the recent Put your Business on the Map campaign along with the step by step guides and tutorials they have produced and published. Tim is passionate about what Google Business Pages can offer businesses, they provide a real opportunity to market and brand their business online, and Tim takes great pleasure in helping these business solve their problems in the Google and your Business product forum.


Tom Waddington

Tom has helped numerous businesses improve their presence in local search results over the past 10+ years. A unique issue brought him to the Google My Business Community forum where he was helped by a couple Product Experts. While looking through the forum he saw the opportunity to utilize his experience and began helping other users with their questions. His desire to learn, help others, and fight spam led him to be a frequent participant on the forum.

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