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What's new in Google Business Profile: April 2025

Spring’s in the air. To kick off the season, optimize your online presence with these 5 fresh tips. This month, we address common concerns and share helpful resources. Whether you're a seasoned pro or a beginner, we have valuable insights to help your business thrive this spring.

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[New] Troubleshoot your issues with Business Profile YouTube videos

Claim your Business Profile

It can feel overwhelming to claim your Business Profile, but we’re here to help. Our latest video shows you the easy way to claim and optimize your Business Profile, so your business shows in search results and Maps. Watch now and manage your business online.

Troubleshooting Claiming Your Business Profile

Request Business Profile ownership

If you can't access your Business Profile for reasons like employee turnover or missing profile credentials, watch the ownership request video. This video explains how you can reclaim your profile from Google Search with the "Own this business" feature. It also covers post-claim scenarios like denied or ignored requests.

Tip: To prevent future lockouts, grant access to multiple trusted employees. Watch the tutorial and regain control.

Troubleshooting Business Profile Ownership

Business Profile policy violation: Do not panic, take action

Google Policies

When you receive a notification that your Google Business Profile violated a policy, it can be alarming. However, if you understand the issue and act swiftly, you can recover your profile and avoid future problems.

  • Understand the violation: The issue is usually identified by Google. Common issues include incorrect info, spammy content, duplicate listings, or review manipulation.
  • Review Google's guidelines: To avoid future issues, refresh your knowledge of Business Profile policies. Learn more about guidelines for representing your business on Google.
  • Take action: Correct any inaccurate info, remove inappropriate content, and stop any unauthorized activities.
  • Submit an appeal: If you believe your rejection was a mistake, you can submit an appeal directly through the Google Business Profile Appeals tool.
    • To strengthen your appeal, we highly recommend adding evidence.
  • Be patient: Appeals can take time.
  • Avoid future issues: Keep your info up-to-date, focus on quality content, and stay informed through emails and notifications from Google.

Learn how to fix suspended or disabled profiles.

Tour operators: Get your activities discovered on Google

Activities and tours

To boost your attraction and tour bookings, you can add tickets and activities to your Business Profile in two ways:

Discover Google Small Business on social media

Discover Google Small Business on social media

Get daily tips from Google Small Business on social media. Learn about Google product tips and case studies. You can also connect with a community of fellow business owners and supporters. To learn about new ways to grow your business, follow our social media channels:

[New] Add WhatsApp & text messaging to your Business Profile

Important: If you don't find this option in your Business Profile, the feature might not be available in your country.

WhatsApp & text messaging

On your Business Profile, you can offer customers an easy and direct way to reach you through WhatsApp or text message. Learn how to chat with your customers from your Business Profile.

With this new feature, your customers can contact you to:

  • Inquire
  • Book appointments
  • Ask for support

To take advantage of this seamless communication option, update your profile today.

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