What's new in Google Business Profile: February 2025

Valentine's day is almost here! Be sure to share your special offers, menus, or events. To boost your online presence, we’ve added new features to help you:

  • Save time when setting special hours.
  • Manage your menus more efficiently.
  • Reach more customers.

To get the newsletters delivered to your inbox each month, click here to subscribe.

Add WhatsApp & text messages to Google Business Profile

Important: This is available on mobile search worldwide with the exception of the Philippines (PH), Vietnam (VN), Thailand (TH), Taiwan (TW), Japan (JP), and Korea (KR). We hope to expand to additional countries in the future.

WhatsApp & text messages

With WhatsApp and SMS on your Business Profile, customers now have an easy and direct way to reach you. Whether it's for inquiries, appointments, or support, this new feature enhances communication and boosts customer service.

To take advantage of this offer, update your profile today. Learn how to chat with customers from your Business Profile.

New time-saving feature: Set special hours across multiple locations

New time-saving feature

Gone are the days wherein you need to update your profiles one by one. If you manage multiple profiles, you can copy the special hours to other profiles and update at once to inform your customers. Learn how to set special hours.

New restaurant feature: Drag & drop desktop menu

New restaurant feature

To update your online menu with ease, use the menu drag and drop feature. Keep it organized and customer-friendly in seconds. Learn more about the menu editor.

Use YouTube for local businesses

Use YouTube for local businesses

Millions of local searches happen on YouTube each year.

A YouTube channel, particularly with Shorts, is key to reaching new customers. To enhance visibility on Search and YouTube, link your channel to your Business Profile. This strengthens your online presence, drives traffic, and makes it easier for customers to find your videos.

To find a restaurant that takes advantage of what YouTube offers, check Fallow's channel. Our YouTube experts highlight some of their winning strategies:

  • Complete info: Include your website, location, business type, and logo.
  • Use playlists: To make it easier for the viewers to find what they want, organize your content into playlists.
  • Mix long and short form video: To engage viewers, combine longer, in-depth videos with attention-grabbing Shorts.
  • Consistent posts: To keep your audience engaged and keep an active YouTube channel, post regularly.
  • Use live and community features: To strengthen your connection with your audience, engage viewers with live streams and use the “Community” tab for announcements.

Tips:

Try “Ask for me” experiment in Search Labs

Ask for me

Important: This feature is only available in the US and supports select business types, like nail salons and auto repair shops.

This new feature aims to drive more qualified leads for businesses. Customers can ask Google AI to call businesses on their behalf and inquire about their prices, availability, and more. Check it out here.

 Access training & resources

Access training & resources

Important: Coaching sessions are only available in the US.

To stay ahead of the competition, use available resources:

  • Discover workshops with Digital Coaches: Attend live sessions to learn how to connect with customers, sell products online, improve productivity, and more. Find your local digital coach for workshops, personalized coaching and opportunities to learn from businesses in your community. Learn more about Grow with Google workshops.
  • Attend a Google Business Profile best practices session: For live tips and best practices, join Google’s Lisa Landsman, hosted by Thryv, on February 19, 2025 at 1 PM ET. Register here.

Related resources

true
Shape the future of Google support

User research studies help us improve our support services by allowing us to get feedback directly from users like you. Learn more, or sign up now for invitations to participate in future studies.

Search
Clear search
Close search
Google apps
Main menu
10331464461461718220
true
Search Help Center
false
true
true
true
true
true
99729
false
false
false
false
false
false