Connect your Google Account to shopping platform providers

To show your products in more places on Google, you can link online products that you list on certain shopping platform providers, such as Shopify and Woo, to your Google Account.

After you've connected your Google Account to a supported platform:

  • Your products from the platform can show on shopping experiences on Google.
  • You can manage your products on Google directly from the platform.

If you don’t have a Google Merchant Center account yet, this connection will make one for you. If you already have a Merchant Center account, you can select it. Learn more about Merchant Center.


To participate, your business must:

  • Be a retail business on Google.
  • Have a Shopify or Woo account.
Connect your Shopify account to Google
To link your Shopify account to your Google Account, set up the Google & YouTube app in Shopify. Learn how to set up the Google & YouTube app.
Connect your Woo account to Google
To link your Woo account to your Google Account, install and set up the Google product feed from Woo. Learn how to get and set up the extension.

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