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Connect your Google Account to shopping platform providers

To show your products in more places on Google, you can link online products that you list on certain shopping platform providers, like Shopify and WooCommerce, to your Google Account.

After you connect your Google Account to a supported platform:

  • Your products from the platform can show on shopping experiences on Google.
  • You can manage your products on Google directly from the platform.

If you don’t yet have a Google Merchant Center account, this connection makes one for you. If you already have a Merchant Center account, you can select it. Learn more about Merchant Center.


To participate, your business must:

  • Be a retail business on Google.
  • Have a Shopify or WooCommerce account.
Connect your Shopify account to Google
To link your Shopify account to your Google Account, set up the Google Channel in Shopify. Learn how to set up the Google Channel.
Connect your WooCommerce account to Google
To link your WooCommerce account to your Google Account, install and set up the Google Product Feed from WooCommerce. Learn how to get and set up the extension.

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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.

Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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