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Manage an unverified or suspended profile on Search

If you own or manage a business that appears on Google Search, you may be informed that you need to finish the verification process, claim ownership of the Business Profile or resolve the issues with the Business Profile being suspended or disabled.

Eligibility

Important: If your Business Profile is suspended or disabled, to make edits for reinstatement, use Business Profile Manager in a Web browser or click Edit Info on Search.

If your business is verified, the Business Profile is publicly available and visible to you and other users. You can manage your business on Search and Maps. If your business is not verified, the Business Profile may or may not be publicly available:

  • If your business isn't verified and your Business Profile is publicly available: You can manage your business on Search.
  • If your business isn't verified and your Business Profile isn't publicly available: You can manage your business on Business Profile Manager. Your profile might not be publicly available if you created a new business on Search or Maps and never completed verification.

Tip: You may notice that Business Profile Manager indicates a different status from Search or Maps. For example, Business Profile Manager indicates verified, but Search indicates not verified. In these cases, Business Profile Manager displays the most current data. It may take up to 24 hours for Search or Maps to update.

Why do I get options to manage a Business Profile?

There are a few reasons that you may be prompted to manage your Business Profile on Search:

  1. You tried to claim a Business on Search or Maps and never completed verification in your Business Profile: The profile suggests you finish verification. Follow the instructions you see on the profile to start or complete verification.

Learn how to verify your business on Google.

  1. You own or manage a duplicate Business Profile for an existing business that is already live on Search and Maps: The profile suggests you claim ownership of the business. Follow the instructions you see on the profile to start or complete claiming ownership.

Learn how to request ownership of the Business Profile.

  1. You own or manage a Business Profile that is Suspended or Disabled: When you request reinstatement for your Business Profile, you may have to provide your Business Profile URL. To provide this URL, you must sign in to your Business Profile.

Learn how to fix suspended Business Profiles.

I don't want to manage the Business Profile

You can add or remove other owners and managers from a profile, or remove a business from your Business Profile.

Transfer profile management

To fully manage the business, new owners and managers need to complete verification, claim ownership, or fix suspension and profile disablement.

Learn how to add other owners and managers.

Remove a business from your Google Account

Important: The business is only removed from your account, not from Google Maps or Search. It will still be visible to the public.

If you remove the Business Profile from your account, you will no longer get options to manage it on Search and Maps. It may take up to 24 hours for the options to manage the profile to disappear after you remove the Business Profile.

Learn how to remove the Business Profile from your account.

To remove the Business from Search or Maps and stop public visibility, you need to follow the instructions on the profile to complete verification, claim ownership or fix suspended or disabled profiles before you can mark the business as permanently closed.

Related resources

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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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