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Get quote requests via email

Important: Quote requests via email are only available to select businesses.

When customers search for your business, they can request a quote directly from your Business Profile on Google. You’ll get their requests directly via your email.

Eligibility to send and receive quotes emails

Important: Site Managers can't send or receive quote emails.

  • Only verified Owners and Managers that have accepted an invitation to be an owner or manager can send messages.
  • Emails must come from a verified Owner or Manager email address to be sent successfully.

Learn more about profile owner & manager roles.

Learn how to Transfer primary ownership of a Business Profile.

How it works

If you turn on Quote requests, a "Request a quote" button may show up on your Business Profile in search results. Customers can use the button to fill out a form that has been tailored to your business category and request a quote from your business.

When a customer requests a quote, you'll get an email notification with details of the quote request. You can quickly reply inline to customers and continue the conversation via email, or you can call customers directly if they provided their phone number. This option makes it easy for you to review quote requests and connect with potential customers.

When you get a new quote request email, it’s important to reply within 24 hours.

Turn “Quote requests" on or off

Tip: You can turn the Quote requests feature on at any time.

  1. Sign in to the Google Account you used to sign up for Google My Business.
  2. To find your Business Profile, search on Google for your exact business name. You can also search for “my business.”
  3. In the menu above the search results, click Customers.
  4. Select Quote requests.
  5. Click More "" and then Quote requests settings.
  6. Set Turn on quote requests on or off.

Manage quote requests

Stay organized & engaged

Know when other owners or managers respond to a quote
When any owner or manager from your business replies to an open quote request via email, you’ll get an email notification. The email lets you know, “Someone from your business responded,” and you can read their response to the customer.
Review previous emails to and from a customer

If you want to review previous email responses to and from a customer, you can set up email threading. Quotes conversations work best when emails are threaded, especially for users that receive a high volume of requests.

Learn how to group emails into conversations.

How long a conversation is active
  • Quote request email conversations expire one year after the last message in the conversation is sent.
  • After expiration, replies by you or your customer will bounce back.
Find quote requests more easily
  • Create an email filter for incoming quote requests in your inbox.
    • Create a filter for incoming quotes emails using this search and create a new label called “Google quote requests.”
  • Set up Gmail notifications on your desktop and or phone. 
  • Next to the Google quote request emails, click Important Importance marker. This teaches your inbox to mark the quotes as important in the future.

Learn more about importance markers in Gmail.

Response rate

When you get a quote request, you should reply within 24 hours. This helps promote trust and encourage engagement with your business. To encourage timely responses, we may deactivate quote requests for your business if you don't respond within the time frame.

You can find and track your average response time in a recent quote request email. These insights display the average wait time for a quote request response using the last 180 days of data.

Reduce engagement

Block a customer conversation
  1. Scroll to the bottom of the customer’s quote request or any response email.
  2. Click Block this conversation.

When you block a conversation, keep in mind:

  • The customer isn’t made aware of the block. This is to protect your privacy.
  • The customer can’t contact your business using the quote request feature about current or future requests. 
  • You’ll still get email notifications for features not related to quote requests. 
  • You'll continue to get quote request emails from other customers.

Your customers can also block a conversation. They’ll get a link in the body of your response email that allows them to block a conversation if they no longer want to engage with your business. 

Unsubscribe from quotes emails

If you no longer want to receive quote emails at your email address, at the bottom of any quote email, click Unsubscribe.

Keep in mind:

  • This doesn’t turn off the Quote requests feature for your business. The button will still exist on your Business Profile. 
  • If one owner or manager from your business unsubscribes, other owners and managers of your business will continue to receive Quote requests emails.
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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Please note: This service can not support troubleshooting requests including Google My Business verification or suspension, nor Google Ads billing.

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