Revenue Split FAQs and Examples

The standard default revenue split paid to Partners is 52%.

Beginning in 2019, Google Play Books will offer a 70% revenue split on certain sales transactions for Partners who have accepted our updated Terms of Service (ToS).

Our Partners will receive 70% revenue split on ebooks sold to users in Australia, Canada, or the United States, with a list price or fixed net price (as applicable) that falls within the following price bands:

  • AUD $3.99-$11.99 (tax-inclusive)
  • CAD $2.99-$9.99  (tax-exclusive)
  • USD $2.99-$9.99 (tax-exclusive)

The FAQs below provide additional details about the updated revenue split.

FAQs

1. How do I obtain the 70% revenue split?

First, accept the new Terms of Service (ToS) presented in your Partner Center account.

Within 2 days of accepting the new ToS, the 70% revenue split will be applied to new sales that meet all of the following conditions:

  1. Ebook sales only (rentals and audiobooks are excluded)
  2. The ebook sale is made to a buyer in the United States, Canada, or Australia.
  3. The list price at the time of sale is within the following price bands:
    • AUD $3.99-$11.99 (tax-inclusive)
    • CAD $2.99-$9.99  (tax-exclusive)
    • USD $2.99-$9.99 (tax-exclusive)

To see the revenue split you will receive on future transactions, see the “Effective prices” table that exists within the Pricing section of each book you publish. 

2. How can I tell which transactions received 70% revenue split?

Transactions that receive 70% revenue split will show up in the Google Play Sales Transaction Reports like any other transaction, except that the publisher revenue rate will display 70% on the transaction and revenue will be calculated on the 70% rate.

To get a Google Play Sales Transaction Report, go to Analytics & Reports in the Partner Center and change the Report Type to Transaction Report before downloading. 

3. Does Google pay the revenue split on the list price or the sale price?

Google pays revenue split on the list price. 

4. Are there any fees associated with obtaining this revenue split?

No. Google does not charge fees related to this 70% revenue split.

5. Are the price bands tax-inclusive or tax-exclusive?

For the United States and Canada, the price bands are tax-exclusive.

For Australia, the price bands are tax-inclusive. The Australian Play Store displays prices including tax. After a purchase, the tax amount will be deducted from the price, then the revenue split rate will be applied.

6. How does currency conversion impact the royalty calculations?

To be eligible for the 70% revenue split, your ebook prices must fall within the price bands based on the local currencies in the United States, Canada, and Australia.

If you supply prices in a different currency,  ensure that your prices will fall into the price bands after Google converts your prices to US, Canadian, and Australian Dollars. 

It's important you check the converted prices when the foreign exchange rates in the Payment Center are refreshed. Changes in foreign exchange rates will impact your converted prices and, as a result, your ebooks may move in or out of the price bands.

Alternatively, you can set local currency prices for the United States, Canada, and Australia to avoid currency conversion fluctuations. This ensures that as currency rates fluctuate, your ebook’s pricing wouldn’t be impacted.

7. When will the 70% ebook revenue split go into effect?  Is this program permanent?

The 70% ebook revenue split is available within a few days of accepting the new ToS. Partners must accept the ToS, which are presented in the Partner Center, to receive 70% revenue split.

The 70% ebook revenue split does not have a planned end date; However, we reserve the right to make changes to our service. 

8. When will you expand this revenue split to other countries?

We don’t have any further expansion plans to communicate at this time. 

9. Can I opt-out of the 70% revenue split program?

No. The 70% revenue split is automatically applied on transactions that meet the conditions outlined above.

10. Can my service provider accept the new terms on my behalf?

No, your agreement is with Google. Although your service provider has access to the account, they will not be able to see the new terms or accept them on your behalf.

If your service provider receives earnings from your books, please let them know once you have accepted the new terms.

Revenue Split Examples

Below are a few examples that demonstrate how the revenue split is calculated on various hypothetical transactions. The examples highlight how currency conversion may impact revenue split.

Setting a local currency price means that the price stays the same even if currency rates fluctuate. This is the preferred option when publishers want to ensure that the title price will not fluctuate as currency conversion rates fluctuate.

Example 1: Publisher sets local prices in the United States, Australia, and Canada details:

Publisher sets local prices in the United States, Australia, and Canada

In this example, revenue split rate is 70% because the prices are within the specified price bands and the publisher set local prices, which means the prices will not fluctuate as currency conversion rates change.

  • Publisher prices book at USD 2.99 worldwide, which is the list price in the US. This price will be converted into other currencies, whenever a local currency price has not been defined.
  • Additionally, Publisher sets a local currency price for Australia (AUD $3.99 tax-inclusive) and for Canada (CAD $3.99 tax-exclusive).  Even when the USD currency conversion rate fluctuates to AUD and CAD, the title price in Australia and Canada will not fluctuate.

  • Assume applicable tax rate in Australia is 10%.

Revenue split rate X (List price - tax) = Revenue split

Territory List price Within price brand Revenue split rate Tax Net price Revenue split
US

2.99 excluding tax

Yes

70%

-

2.99

2.09
=70% x 2.99

Australia

3.00 excluding tax

Yes 70% .39
(10%)
3.60

2.52
=70%*3.60

Canada 3.00 excluding tax Yes 70% - 3.99

2.79
=70% x 3.99

Example 2: Publisher sets USD price as worldwide price and doesn’t specify local currency prices in Australia or Canada details:

Publisher sets USD price as worldwide price and doesn’t specify local currency prices in Australia or Canada.

In this example, revenue split rate is 70% because the currency converted prices fall within the specified price bands. See example 3 to see how fluctuating currency rates could impact revenue split.

  • Publisher prices book at USD 2.99 worldwide.
  • Publisher does not specify local currency prices for Australia and Canada (AUD and CAD currencies).
  • Assume applicable tax rate in Australia is 10%.
  • Assume conversion rate for 1 USD is 1.39 AUD and 1.32 CAD.

Revenue split rate X (List price - tax) = Revenue split

Territory List price Within price band? Revenue split rate Tax Net price Revenue split
US 2.99 excluding tax Yes 70% - 2.99

2.09
=70% x 2.99

Australia 4.58 including tax Yes 70% .42 (10%) 4.16

2.91
=70% x 3.60

Canada 3.94 excluding tax Yes 70% - 3.94

2.76
=70% x 3.94

Example 3: Publisher sets USD price as worldwide price and doesn’t specify local currency prices details:

Publisher sets USD price as worldwide price and doesn’t specify local currency prices. Currency conversion rates change and cause prices to move outside the specified price band.

In this example, the revenue split rate is 52% for the Australian transaction because a declining currency conversion rate results in the price falling outside of the specified bands, which in turn, impacts the revenue split.

  • Publisher prices book at USD 2.99 worldwide.
  • Publisher does not specify a local currency price for Australia (AUD).
  • Assume conversion rate for 1 USD moves from 1.39 AUD to 1.15 AUD.

Revenue split rate X (List price - tax) = Revenue split

Territory List price

Within price band?

Revenue split rate Tax Net price Revenue split
Australia 3.78 including tax No 52% .34 (10%) 3.44 1.79
=52% x 3.44
US 2.99 excluding tax Yes 70% - 2.99

2.09
=70% x 2.99

Was this helpful?
How can we improve it?