Get started with promotions

You can offer three different types of promotions with Google Play Books.

Types of promotions

Promotion type	About	Example	Available to	Distribution	Series based	Bulk purchasing available
Promo codes	Offer select users a discounted book without lowering the book’s list price	Share a code with your followers on social media	Select users	Publisher distributed	No	No
Promotional pricing	Temporarily lower a list price for your readers	Holiday sales	All users or users in select countries	In Play Store	No	No
Series bundle	Offer discounts when readers buy several books in a series	Give a discount when readers buy three books in your series	All users or users in select countries	In Play Store	Yes	Yes
Series subscriptions	Offer users a discounted price on new titles when they subscribe to your series	Offer a percent discount on new releases within your series, such as a 10% discount on new releases in the series they subscribe to	Select users	In Play Store	Yes	No

Select the right promotion type

Who gets the offer	How many titles are offered	Best type of promotion
All users in one or more countries	One title	Promotional pricing
	Multiple titles in a series	Bundle
Select users	Any number of titles	Promo code Series subscriptions

Where promotions are available

The table below specifies country requirements for creating promotions in the Partner Centre.

= Available
✘ = Not available

Country/Region name	Country code	Promotional pricing	Seller promo codes creation	Series bundles	Series subscriptions
Argentina	AR				✘
Australia	AU
Austria	AT				✘
Bahrain	BH	✘	✘		✘
Belarus	BY	✘	✘		✘
Belgium	BE				✘
Bolivia	BO	✘	✘		✘
Brazil	BR				✘
Canada	CA
Chile	CL	✘	✘		✘
Colombia	CO	✘	✘		✘
Costa Rica	CR	✘	✘		✘
Czechia	CZ				✘
Denmark	DK				✘
Dominican Republic	DO	✘	✘		✘
Ecuador	EC	✘	✘		✘
Egypt	EG				✘
El Salvador	SV	✘	✘		✘
Estonia	EE	✘	✘		✘
Finland	FI				✘
France	FR				✘
Germany	DE				✘
Greece	GR	✘	✘		✘
Guatemala	GT	✘	✘		✘
Honduras	HN	✘	✘		✘
Hong Kong	HK				✘
Hungary	HU				✘
India	IN				✘
Indonesia	ID				✘
Ireland	IE				✘
Italy	IT				✘
Japan	JP
Jordan	JO	✘	✘		✘
Kazakhstan	KZ	✘	✘		✘
Kuwait	KW				✘
Kyrgyzstan	KG	✘	✘		✘
Latvia	LV	✘	✘		✘
Lebanon	LB	✘	✘		✘
Lithuania	LT	✘	✘		✘
Luxembourg	LU	✘	✘		✘
Malaysia	MY				✘
Mexico	MX				✘
Netherlands	NL				✘
New Zealand	NZ
Nicaragua	NI	✘	✘		✘
Norway	NO				✘
Oman	OM	✘	✘		✘
Panama	PA	✘	✘		✘
Paraguay	PY	✘	✘		✘
Peru	PE	✘	✘		✘
Philippines	PH				✘
Poland	PL				✘
Portugal	PT				✘
Qatar	QA	✘	✘		✘
Romania	RO				✘
Russia	RU	✘	✘		✘
Saudi Arabia	SA				✘
Singapore	SG				✘
Slovakia	SK	✘	✘		✘
South Africa	ZA
South Korea	KR				✘
Spain	ES				✘
Sweden	SE				✘
Switzerland	CH				✘
Taiwan	TW				✘
Thailand	TH				✘
Turkey	TR				✘
Ukraine	UA	✘	✘		✘
United Arab Emirates	AE				✘
United Kingdom	GB
United States	US
Uruguay	UY	✘	✘		✘
Uzbekistan	UZ	✘	✘		✘
Venezuela	VE	✘	✘		✘
Vietnam	VN				✘

Related resources 

• Use promo codes to offer $0 or discounted eBooks and audiobooks
• Create and manage promotional pricing campaigns
• Create bundle discounts for books in a series
• Offer a discount to users who subscribe to your series