Get started with promotions

You can offer three different types of promotions with Google Play Books.

Types of promotions

Promotion type About Example Available to Distribution Series based Bulk purchasing available
Promo codes Offer select users a discounted book without lowering the book’s list price Share a code with your followers on social media Select users Publisher distributed No No
Promotional pricing Temporarily lower a list price for your readers Holiday sales All users or users in select countries In Play Store No No
Series bundle Offer discounts when readers buy several books in a series Give a discount when readers buy three books in your series All users or users in select countries In Play Store Yes Yes

Series subscriptions

Offer users a discounted price on new titles when they subscribe to your series

Offer a percent discount on new releases within your series, such as a 10% discount on new releases in the series they subscribe to

Select users

In Play Store

Yes

No

Select the right promotion type

Who gets the offer How many titles are offered Best type of promotion
All users in one or more countries One title Promotional pricing
Multiple titles in a series Bundle
Select users Any number of titles Promo code
Series subscriptions
Where promotions are available

The table below specifies country requirements for creating promotions in the Partner Centre.

Approve = Available
✘ = Not available
Country/Region name Country code Promotional
pricing
Seller promo
codes creation
Series
bundles
Series subscriptions
Argentina AR Approve Approve Approve
Australia AU Approve Approve Approve Approve
Austria AT Approve Approve Approve
Bahrain BH Approve
Belarus BY Approve
Belgium BE Approve Approve Approve
Bolivia BO Approve
Brazil BR Approve Approve Approve
Canada CA Approve Approve Approve Approve
Chile CL Approve
Colombia CO Approve
Costa Rica CR Approve
Czechia CZ Approve Approve Approve
Denmark DK Approve Approve Approve
Dominican Republic DO Approve
Ecuador EC Approve
Egypt EG Approve Approve Approve
El Salvador SV Approve
Estonia EE Approve
Finland FI Approve Approve Approve
France FR Approve Approve Approve
Germany DE Approve Approve Approve
Greece GR Approve
Guatemala GT Approve
Honduras HN Approve
Hong Kong HK Approve Approve Approve
Hungary HU Approve Approve Approve
India IN Approve Approve Approve
Indonesia ID Approve Approve Approve
Ireland IE Approve Approve Approve
Italy IT Approve Approve Approve
Japan JP Approve Approve Approve Approve
Jordan JO Approve
Kazakhstan KZ Approve
Kuwait KW Approve Approve Approve
Kyrgyzstan KG Approve
Latvia LV Approve
Lebanon LB Approve
Lithuania LT Approve
Luxembourg LU Approve
Malaysia MY Approve Approve Approve
Mexico MX Approve Approve Approve
Netherlands NL Approve Approve Approve
New Zealand NZ Approve Approve Approve Approve
Nicaragua NI Approve
Norway NO Approve Approve Approve
Oman OM Approve
Panama PA Approve
Paraguay PY Approve
Peru PE Approve
Philippines PH Approve Approve Approve
Poland PL Approve Approve Approve
Portugal PT Approve Approve Approve
Qatar QA Approve
Romania RO Approve Approve Approve
Russia RU Approve
Saudi Arabia SA Approve Approve Approve
Singapore SG Approve Approve Approve
Slovakia SK Approve
South Africa ZA Approve Approve Approve Approve
South Korea KR Approve Approve Approve
Spain ES Approve Approve Approve
Sweden SE Approve Approve Approve
Switzerland CH Approve Approve Approve
Taiwan TW Approve Approve Approve
Thailand TH Approve Approve Approve
Turkey TR Approve Approve Approve
Ukraine UA Approve
United Arab Emirates AE Approve Approve Approve
United Kingdom GB Approve Approve Approve Approve
United States US Approve Approve Approve Approve
Uruguay UY Approve
Uzbekistan UZ Approve
Venezuela VE Approve
Vietnam VN Approve Approve Approve

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