You can offer three different types of promotions with Google Play Books.
Where promotions are available
Types of promotions
Promotion type | About | Example | Available to | Distribution | Series based | Bulk purchasing available |
---|---|---|---|---|---|---|
Promo codes | Offer select users a discounted book without lowering the book’s list price | Share a code with your followers on social media | Select users | Publisher distributed | No | No |
Promotional pricing | Temporarily lower a list price for your readers | Holiday sales | All users or users in select countries | In Play Store | No | No |
Series bundle | Offer discounts when readers buy several books in a series | Give a discount when readers buy three books in your series | All users or users in select countries | In Play Store | Yes | Yes |
Series subscriptions |
Offer users a discounted price on new titles when they subscribe to your series |
Offer a percent discount on new releases within your series, such as a 10% discount on new releases in the series they subscribe to |
Select users |
In Play Store |
Yes |
No |
Select the right promotion type
Who gets the offer | How many titles are offered | Best type of promotion |
---|---|---|
All users in one or more countries | One title | Promotional pricing |
Multiple titles in a series | Bundle | |
Select users | Any number of titles | Promo code Series subscriptions |
The table below specifies country requirements for creating promotions in the Partner Centre.
= Available
✘ = Not available
✘ = Not available
Country/Region name | Country code | Promotional pricing |
Seller promo codes creation |
Series bundles |
Series subscriptions |
---|---|---|---|---|---|
Argentina | AR | ||||
Australia | AU | ||||
Austria | AT | ||||
Bahrain | BH | ✘ | ✘ | ||
Belarus | BY | ✘ | ✘ | ||
Belgium | BE | ||||
Bolivia | BO | ✘ | ✘ | ||
Brazil | BR | ||||
Canada | CA | ||||
Chile | CL | ✘ | ✘ | ||
Colombia | CO | ✘ | ✘ | ||
Costa Rica | CR | ✘ | ✘ | ||
Czechia | CZ | ||||
Denmark | DK | ||||
Dominican Republic | DO | ✘ | ✘ | ||
Ecuador | EC | ✘ | ✘ | ||
Egypt | EG | ||||
El Salvador | SV | ✘ | ✘ | ||
Estonia | EE | ✘ | ✘ | ||
Finland | FI | ||||
France | FR | ||||
Germany | DE | ||||
Greece | GR | ✘ | ✘ | ||
Guatemala | GT | ✘ | ✘ | ||
Honduras | HN | ✘ | ✘ | ||
Hong Kong | HK | ||||
Hungary | HU | ||||
India | IN | ✘ | |||
Indonesia | ID | ✘ | |||
Ireland | IE | ||||
Italy | IT | ||||
Japan | JP | ||||
Jordan | JO | ✘ | ✘ | ✘ | |
Kazakhstan | KZ | ✘ | ✘ | ||
Kuwait | KW | ||||
Kyrgyzstan | KG | ✘ | ✘ | ✘ | |
Latvia | LV | ✘ | ✘ | ||
Lebanon | LB | ✘ | ✘ | ||
Lithuania | LT | ✘ | ✘ | ||
Luxembourg | LU | ✘ | ✘ | ||
Malaysia | MY | ✘ | |||
Mexico | MX | ||||
Netherlands | NL | ||||
New Zealand | NZ | ||||
Nicaragua | NI | ✘ | ✘ | ✘ | |
Norway | NO | ||||
Oman | OM | ✘ | ✘ | ||
Panama | PA | ✘ | ✘ | ||
Paraguay | PY | ✘ | ✘ | ||
Peru | PE | ✘ | ✘ | ||
Philippines | PH | ✘ | |||
Poland | PL | ||||
Portugal | PT | ||||
Qatar | QA | ✘ | ✘ | ||
Romania | RO | ||||
Russia | RU | ✘ | ✘ | ✘ | |
Saudi Arabia | SA | ||||
Singapore | SG | ||||
Slovakia | SK | ✘ | ✘ | ||
South Africa | ZA | ||||
South Korea | KR | ✘ | |||
Spain | ES | ||||
Sweden | SE | ||||
Switzerland | CH | ||||
Taiwan | TW | ||||
Thailand | TH | ✘ | |||
Turkey | TR | ✘ | |||
Ukraine | UA | ✘ | ✘ | ✘ | |
United Arab Emirates | AE | ✘ | |||
United Kingdom | GB | ||||
United States | US | ||||
Uruguay | UY | ✘ | ✘ | ✘ | |
Uzbekistan | UZ | ✘ | ✘ | ||
Venezuela | VE | ✘ | ✘ | ||
Vietnam | VN |