You can offer 3 different types of promotions with Google Play Books.
Where promotions are available
= Available
✘ = Not available
Types of promotions
| Promotion type | About | Example | Available to | Distribution | Series based | Bulk purchasing available |
|---|---|---|---|---|---|---|
| Promo codes | Offer select users a discounted book without lowering the book’s list price | Share a code with your followers on social media | Select users | Publisher distributed | No | No |
| Promotional pricing | Temporarily lower a list price for your readers | Holiday sales | All users or users in select countries | In Play Store | No | No |
| Series bundle | Offer discounts when readers buy several books in a series | Give a discount when readers buy 3 books in your series | All users or users in select countries | In Play Store | Yes | Yes |
|
Series subscriptions |
Offer users a discounted price on new titles when they subscribe to your series |
Offer a percent discount on new releases within your series, such as a 10% discount on new releases in the series they subscribe to |
Select users |
In Play Store |
Yes |
No |
Select the right promotion type
| Who gets the offer | How many titles are offered | Best type of promotion |
|---|---|---|
| All users in one or more countries | One title | Promotional pricing |
| Multiple titles in a series | Bundle | |
| Select users | Any number of titles | Promo code Series subscriptions |
The table below specifies country requirements for creating promotions in the Partner Center.
= Available✘ = Not available
| Country/ region name | Country code | Promotional pricing |
Seller promo codes creation |
Series bundles |
Series subscriptions |
|---|---|---|---|---|---|
| Argentina | AR | |
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| Australia | AU | |
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| Austria | AT | |
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| Bahrain | BH | ✘ | ✘ | |
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| Belarus | BY | ✘ | ✘ | |
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| Belgium | BE | |
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|
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| Bolivia | BO | ✘ | ✘ | |
|
| Brazil | BR | |
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| Canada | CA | |
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| Chile | CL | ✘ | ✘ | |
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| Colombia | CO | ✘ | ✘ | |
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| Costa Rica | CR | ✘ | ✘ | |
|
| Czech Republic | CZ | |
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|
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| Denmark | DK | |
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| Dominican Republic | DO | ✘ | ✘ | |
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| Ecuador | EC | ✘ | ✘ | |
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| Egypt | EG | |
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| El Salvador | SV | ✘ | ✘ | |
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| Estonia | EE | ✘ | ✘ | |
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| Finland | FI | |
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| France | FR | |
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| Germany | DE | |
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| Greece | GR | ✘ | ✘ | |
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| Guatemala | GT | ✘ | ✘ | |
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| Honduras | HN | ✘ | ✘ | |
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| Hong Kong | HK | |
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| Hungary | HU | |
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| India | IN | |
|
|
✘ |
| Indonesia | ID | |
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|
✘ |
| Ireland | IE | |
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| Italy | IT | |
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| Japan | JP | |
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| Jordan | JO | ✘ | ✘ | |
✘ |
| Kazakhstan | KZ | ✘ | ✘ | |
|
| Kuwait | KW | |
|
|
|
| Kyrgyzstan | KG | ✘ | ✘ | |
✘ |
| Latvia | LV | ✘ | ✘ | |
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| Lebanon | LB | ✘ | ✘ | |
|
| Lithuania | LT | ✘ | ✘ | |
|
| Luxembourg | LU | ✘ | ✘ | |
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| Malaysia | MY | |
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|
✘ |
| Mexico | MX | |
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| Netherlands | NL | |
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| New Zealand | NZ | |
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| Nicaragua | NI | ✘ | ✘ | |
✘ |
| Norway | NO | |
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| Oman | OM | ✘ | ✘ | |
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| Panama | PA | ✘ | ✘ | |
|
| Paraguay | PY | ✘ | ✘ | |
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| Peru | PE | ✘ | ✘ | |
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| Philippines | PH | |
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|
✘ |
| Poland | PL | |
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| Portugal | PT | |
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| Qatar | QA | ✘ | ✘ | |
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| Romania | RO | |
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| Russia | RU | ✘ | ✘ | |
✘ |
| Saudi Arabia | SA | |
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| Singapore | SG | |
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| Slovakia | SK | ✘ | ✘ | |
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| South Africa | ZA | |
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| South Korea | KR | |
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|
✘ |
| Spain | ES | |
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| Sweden | SE | |
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| Switzerland | CH | |
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| Taiwan | TW | |
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| Thailand | TH | |
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|
✘ |
| Turkey | TR | |
|
|
✘ |
| Ukraine | UA | ✘ | ✘ | |
✘ |
| United Arab Emirates | AE | |
|
|
✘ |
| United Kingdom | GB | |
|
|
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| United States | US | |
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|
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| Uruguay | UY | ✘ | ✘ | |
✘ |
| Uzbekistan | UZ | ✘ | ✘ | |
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| Venezuela | VE | ✘ | ✘ | |
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| Vietnam | VN | |
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