You can offer 3 different types of promotions with Google Play Books.
Where promotions are available
= Available
✘ = Not available
Types of promotions
| Promotion type | About | Example | Available to | Distribution | Series based | Bulk purchasing available |
|---|---|---|---|---|---|---|
| Promo codes | Offer select users a discounted book without lowering the book’s list price | Share a code with your followers on social media | Select users | Publisher distributed | No | No |
| Promotional pricing | Temporarily lower a list price for your readers | Holiday sales | All users or users in select countries | In Play Store | No | No |
| Series bundle | Offer discounts when readers buy several books in a series | Give a discount when readers buy 3 books in your series | All users or users in select countries | In Play Store | Yes | Yes |
|
Series subscriptions |
Offer users a discounted price on new titles when they subscribe to your series |
Offer a percent discount on new releases within your series, such as a 10% discount on new releases in the series they subscribe to |
Select users |
In Play Store |
Yes |
No |
Select the right promotion type
| Who gets the offer | How many titles are offered | Best type of promotion |
|---|---|---|
| All users in one or more countries | One title | Promotional pricing |
| Multiple titles in a series | Bundle | |
| Select users | Any number of titles | Promo code Series subscriptions |
The table below specifies country requirements for creating promotions in the Partner Center.
= Available✘ = Not available
| Country/ region name | Country code | Promotional pricing |
Seller promo codes creation |
Series bundles |
Series subscriptions |
|---|---|---|---|---|---|
| Argentina | AR | |
|
|
✘ |
| Australia | AU | |
|
|
|
| Austria | AT | |
|
|
✘ |
| Bahrain | BH | ✘ | ✘ | |
✘ |
| Belarus | BY | ✘ | ✘ | |
✘ |
| Belgium | BE | |
|
|
✘ |
| Bolivia | BO | ✘ | ✘ | |
✘ |
| Brazil | BR | |
|
|
✘ |
| Canada | CA | |
|
|
|
| Chile | CL | ✘ | ✘ | |
✘ |
| Colombia | CO | ✘ | ✘ | |
✘ |
| Costa Rica | CR | ✘ | ✘ | |
✘ |
| Czech Republic | CZ | |
|
|
✘ |
| Denmark | DK | |
|
|
✘ |
| Dominican Republic | DO | ✘ | ✘ | |
✘ |
| Ecuador | EC | ✘ | ✘ | |
✘ |
| Egypt | EG | |
|
|
✘ |
| El Salvador | SV | ✘ | ✘ | |
✘ |
| Estonia | EE | ✘ | ✘ | |
✘ |
| Finland | FI | |
|
|
✘ |
| France | FR | |
|
|
✘ |
| Germany | DE | |
|
|
✘ |
| Greece | GR | ✘ | ✘ | |
✘ |
| Guatemala | GT | ✘ | ✘ | |
✘ |
| Honduras | HN | ✘ | ✘ | |
✘ |
| Hong Kong | HK | |
|
|
✘ |
| Hungary | HU | |
|
|
✘ |
| India | IN | |
|
|
✘ |
| Indonesia | ID | |
|
|
✘ |
| Ireland | IE | |
|
|
✘ |
| Italy | IT | |
|
|
✘ |
| Japan | JP | |
|
|
|
| Jordan | JO | ✘ | ✘ | |
✘ |
| Kazakhstan | KZ | ✘ | ✘ | |
✘ |
| Kuwait | KW | |
|
|
✘ |
| Kyrgyzstan | KG | ✘ | ✘ | |
✘ |
| Latvia | LV | ✘ | ✘ | |
✘ |
| Lebanon | LB | ✘ | ✘ | |
✘ |
| Lithuania | LT | ✘ | ✘ | |
✘ |
| Luxembourg | LU | ✘ | ✘ | |
✘ |
| Malaysia | MY | |
|
|
✘ |
| Mexico | MX | |
|
|
✘ |
| Netherlands | NL | |
|
|
✘ |
| New Zealand | NZ | |
|
|
|
| Nicaragua | NI | ✘ | ✘ | |
✘ |
| Norway | NO | |
|
|
✘ |
| Oman | OM | ✘ | ✘ | |
✘ |
| Panama | PA | ✘ | ✘ | |
✘ |
| Paraguay | PY | ✘ | ✘ | |
✘ |
| Peru | PE | ✘ | ✘ | |
✘ |
| Philippines | PH | |
|
|
✘ |
| Poland | PL | |
|
|
✘ |
| Portugal | PT | |
|
|
✘ |
| Qatar | QA | ✘ | ✘ | |
✘ |
| Romania | RO | |
|
|
✘ |
| Russia | RU | ✘ | ✘ | |
✘ |
| Saudi Arabia | SA | |
|
|
✘ |
| Singapore | SG | |
|
|
✘ |
| Slovakia | SK | ✘ | ✘ | |
✘ |
| South Africa | ZA | |
|
|
|
| South Korea | KR | |
|
|
✘ |
| Spain | ES | |
|
|
✘ |
| Sweden | SE | |
|
|
✘ |
| Switzerland | CH | |
|
|
✘ |
| Taiwan | TW | |
|
|
✘ |
| Thailand | TH | |
|
|
✘ |
| Turkey | TR | |
|
|
✘ |
| Ukraine | UA | ✘ | ✘ | |
✘ |
| United Arab Emirates | AE | |
|
|
✘ |
| United Kingdom | GB | |
|
|
|
| United States | US | |
|
|
|
| Uruguay | UY | ✘ | ✘ | |
✘ |
| Uzbekistan | UZ | ✘ | ✘ | |
✘ |
| Venezuela | VE | ✘ | ✘ | |
✘ |
| Vietnam | VN | |
|
|
✘ |