Custom permalinks

When you write a post, Blogger automatically generates a permalink (a URL that links to a blog post) for your post from its title. If you prefer to use a custom permalink, you can do so via the “Permalink” option in the Post Settings box.

Custom permalink

Although you’ll still have the option to generate the URLs for posts automatically, the customized option gives you the flexibility to choose a URL that is different from your title. For example, you may want to choose an SEO-friendly url if you have a more obscure title.

Once you click Permalink, you’ll see that the option for automatic posting is selected as default. To create your own URL for this specific post, simply select Custom, and type in your new URL. If you wrote the post in March of 2012, your new URL will look like this:

www.nameofblog.blogspot.com/2012/03/customURL.html

The bolded area is the part of the URL that is customizable.

If you choose Automatic Blogger will generate the URL from the title of your post. So let’s say you created a post on March of 2012, and you titled it "Hiking in Vermont." The URL for that post would look like this:

www.nameofblog.blogspot.com/2012/03/hiking-in-vermont.html

For more background on SEO, read through this article in the Webmasters Help Center, and be sure check out their SEO Starter Guide (pdf).