Audio campaigns

Report on audio campaigns

If you're running an audio campaign in Bid Manager, you can use any of Bid Manager's reports (such as the General report) to view the performance of your audio line items.

Audio metrics

Reports in Bid Manager contain the following audio-related metrics:

  • Companion Clicks (Audio)
  • Companion Impressions (Audio)
  • Total Audio Media Cost eCPCA
  • Audio Media Cost eCPCA
  • Audio Revenue eCPCA
  • Complete (Audio)
  • First Quartile (Audio)
  • Midpoint (Audio)
  • Mutes (Audio)
  • Pauses (Audio)
  • Starts (Audio)
  • Third Quartile (Audio)

For descriptions, see Metrics in reports.

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