Video glossary
- Aufrufrate
- Ausstiegsrate
- Companion-Anzeige
- Cost-per-view (CPV)
- Delayed impression
- Dropoff rate
- Duration
- Dynamic Ad Insertion (DAI)
- Error rate
- Fallback
- IMA SDK
- Impression
- In-Banner-Video (IBV)
- In-Feed Video
- In-stream
- Internetfähiger Fernseher (Connected TV, CTV)
- Interstitial
- Linear
- Long form video
- Mid-roll
- Minimum bid to win (MBTW)
- MRAID
- Native Video
- Non-linear
- OTT (Over-the-Top)
- Overlay
- Pod
- Post-roll
- Pre-roll
- Pretargeting
- PTV (Programmatic TV)
- Quartile
- Real Time Bidding (RTB)
- Short form video
- Third-party ad serving (3PAS)
- Überspringbar
- Überspringungsrate
- User-Generated Content (UGC)
- VAST-Wrapper
- Video Ad Serving Template (VAST)
- Video Player-Ad Interface Definition (VPAID)
- Video throttling
- View-through-Rate (VTR)
- VMAP (Video Multiple Ad Playlist)