Video glossary
- Anuncio complementario
- Cost-per-view (CPV)
- Delayed impression
- Dropoff rate
- Duration
- Dynamic Ad Insertion (DAI)
- Envoltorio de VAST
- Error rate
- Fallback
- IMA SDK
- Impression
- In-Feed Video
- In-stream
- Interstitial
- Linear
- Long form video
- Mid-roll
- Minimum bid to win (MBTW)
- MRAID
- Native Video
- Non-linear
- OTT (over-the-top)
- Pod
- Porcentaje de abandonos
- Porcentaje de saltos
- Porcentaje de visualizaciones completas (VTR)
- Post-roll
- Pre-roll
- Pretargeting
- PTV (Programmatic TV)
- Quartile
- Real Time Bidding (RTB)
- Saltable
- Short form video
- Superposición
- Tasa de visualización
- Third-party ad serving (3PAS)
- TV conectada (CTV)
- User-Generated Content (UGC)
- Video Ad Serving Template (VAST)
- Vídeo en banner
- Video Multiple Ad Playlist (VMAP)
- Video Player-Ad Interface Definition (VPAID)
- Video throttling