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Transition of Ad Exchange inventory to a unified first-price auction complete
As of September 25:
If you still rely on the Bid Translation Service to bid in the First Price auction, we strongly encourage you to start developing the capability to bid in the First Price auction yourself since we will be deprecating the Bid Translation Service in early 2020.
Ad Exchange Data Transfer fields will not be supported soon
Ad Exchange click metrics, creative conversion events, and view termination events will be removed from Ad Exchange Data Transfer files soon. Additionally, Programmatic Guaranteed and Preferred Deals Ad Manager metrics will no longer be available in Ad Exchange Data Transfer files. For more information, contact your account manager.
User Lists and Change History interfaces are being removed soon
As part of an ongoing effort to simplify the product for Authorized Buyers, the User Lists and Change History interfaces are being removed in December 2019. Learn more
Real-time bidding updates
What’s new in the Google OpenRTB extensions protocols:
DealExt.deal_type added: Google now sends a Google-specific deal type in the OpenRTB Deal extension.
BidExt.buyer_reporting_id added: This is the buyer-declared ID which will be used to break down spend and invalid traffic metrics in IVT transparency reporting in the Query Tool. We currently also break down metrics in IVT transparency reporting based on the value declared in the
Seatbid.seat field (only if
BidExt.buyer_reporting_id is not populated), but we will stop doing so at the end of Q1, 2020. Please migrate to the new Bid Extension if you are using
Seatbid.seat for your IVT reporting. Learn more