October 2019

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Transition of Ad Exchange inventory to a unified first-price auction complete

As of September 25:

  • Ad Exchange traffic has transitioned to a first-price auction, where the closing price is determined by the highest net bid in the auction.

  • For a short period of time, a small percentage (3% or less) of traffic will continue to stay on the second-price auction model, in order to monitor performance and ensure minimal disruption to your network.

If you still rely on the Bid Translation Service to bid in the First Price auction, we strongly encourage you to start developing the capability to bid in the First Price auction yourself since we will be deprecating the Bid Translation Service in early 2020.

Ad Exchange Data Transfer fields will not be supported soon

Ad Exchange click metrics, creative conversion events, and view termination events will be removed from Ad Exchange Data Transfer files soon. Additionally, Programmatic Guaranteed and Preferred Deals Ad Manager metrics will no longer be available in Ad Exchange Data Transfer files. For more information, contact your account manager.

User Lists and Change History interfaces are being removed soon

As part of an ongoing effort to simplify the product for Authorized Buyers, the User Lists and Change History interfaces are being removed in December 2019. Learn more


Real-time bidding updates

What’s new in the Google OpenRTB extensions protocols:

DealExt.deal_type added: Google now sends a Google-specific deal type in the OpenRTB Deal extension.

BidExt.buyer_reporting_id added: This is the buyer-declared ID which will be used to break down spend and invalid traffic metrics in IVT transparency reporting in the Query Tool. We currently also break down metrics in IVT transparency reporting based on the value declared in the Seatbid.seat field (only if BidExt.buyer_reporting_id is not populated), but we will stop doing so at the end of Q1, 2020.  Please migrate to the new Bid Extension if you are using Seatbid.seat for your IVT reporting. Learn more

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