March 2019

View the announcement archives

Highlights

Preferred Deals now in Ad Manager Ad Exchange Preferred Deals are being replaced by Preferred Deals in Ad Manager. Ad Exchange Preferred Deals become read only at the end of October 2018. Support for Ad Exchange Preferred Deals ends at the end of March 2019: All Ad Exchange Preferred Deals stop serving. Learn more about Preferred Deals in Ad Manager. Publisher inventory transitioning to a unified first-price auction Authorized Buyers is switching to a single first price auction, which will help reduce complexity and create a fair and transparent market for everyone. Learn more

RTB updates

New fields

With the change to the Authorized Buyers pricing model, these new fields have been added: minimum_bid_to_win and use_bid_translation_service. Learn more