Introducing Authorized Buyers

Summary

We’re retiring the DoubleClick Ad Exchange brand. As part of this change, DoubleClick Ad Exchange for buyers accounts are becoming Authorized Buyers accounts. This new name reflects the direct relationship you have with publishers.

The new Authorized Buyers brand will be reflected in product interfaces, help centers, and more starting in mid-August.

We’ve announced that we’re retiring the DoubleClick Ad Exchange brand. As part of this change, DoubleClick Ad Exchange for buyers accounts are becoming Authorized Buyers accounts, a new name that reflects the direct relationship you have with publishers.

For publisher partners, DoubleClick Ad Exchange is unifying with DoubleClick for Publishers under a single brand: Google Ad Manager. This new name better reflects how the platform helps publishers sell inventory, protect their brands, and deliver, measure, and optimize ads.

We’ve also announced changes to Google AdWords and our DoubleClick products for advertisers.

About Authorized Buyers

Ad Exchange is no longer just an auction-driven marketplace, but has evolved into a complete sales channel. Buyers and sellers curate who they work with and how they work with each other through diverse buying methods including Programmatic Guaranteed and Preferred Deals.

The Authorized Buyers name reflects these changes in the ecosystem. As an Authorized Buyer, you get:

  • Prioritized access and unified reach across partners. As an Authorized Buyer, you continue to have access to inventory from Google partners across Google Ad Manager, AdMob and AdSense.
  • Protection and transparency. You can use inventory controls such as ad blocking and granular targeting settings to specify where your ads serve, and use reporting features to see results.
  • Optimization. Buy efficiently with tools like RTB Breakout, and access inventory in a way that works for you through the Authorized Buyer UI, Buyer REST API, or Real-Time Bidding Protocol.

Changes to your DoubleClick Ad Exchange for buyers account

When you sign in to your account starting in mid-August, you’ll see the following changes:

New product branding: Across the product interface, help centers, and other materials, you’ll see the new names for Authorized Buyers, Google Ad Manager, and Google Marketing Platform products.

New Authorized Buyers URLs: The URL you use to access your account will change to google.com/authorizedbuyers, and the help center will change to support.google.com/authorizedbuyers. This will happen automatically, and all existing links for Ad Exchange buyers and the Ad Exchange buyers help center will redirect to the new URLs.

There are no changes to product functionality or infrastructure. Your ad serving, measurement, and attribution will continue uninterrupted.

There are no changes to the DoubleClick Ad Exchange Buyer REST API or Real-Time Bidding Protocol at this time.

Changes to DoubleClick Ad Exchange for sellers

DoubleClick Ad Exchange for sellers is unifying with DoubleClick for Publishers under a single brand: Google Ad Manager. The Google Ad Manager brand is launching to current DoubleClick partners in waves starting at the end of July. Learn more

Although Ad Exchange publishers now use Google Ad Manager, there’s no change to the inventory you’re able to connect with as an Authorized Buyer.

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