Gambling and games policy

All creatives must comply with the Authorized Buyers Gambling and games policy, all local regulations, and industry standards.

We support responsible gambling advertising and abide by local gambling laws, and industry standards. Therefore, we don’t allow certain kinds of gambling-related advertising. Gambling-related ads are allowed if they comply with the following policies, and the advertiser has received the proper Authorized Buyers certification.

Gambling ads must:

• Target approved countries
• Provide a landing page that displays information about responsible gambling
• Never target minors

Creatives promoting online and offline gambling-related content that targets countries not listed will be disapproved. The exception is when the creative is served through Deals (Preferred Deals and Programmatic Guaranteed) where a block override has been enabled by the Publisher.

Country	Open Auction	Private Auction*	Preferred Deals*	Programmatic Guaranteed*
Argentina, Australia, Austria, Belgium, Brazil, Canada, Taiwan, Czechia, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Israel, Japan, Korea (the Republic of), Latvia, Mexico, New Zealand, Norway, Peru, Philippines, Portugal, Romania, Russian Federation, Serbia, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, United Kingdom
United States of America	**	**

* Transactions with gambling ads are dependent on the buyer and seller's participation with these features.

** Subject to certification

Gambling

We allow the following gambling-related examples only under certain conditions.

Offline gambling

 Promoting physical and real-money gambling activities, or establishments.

Online gambling

If you want to advertise for online gambling, you must be certified by Google. Learn how to apply for certification.

 Promoting online and real-money gambling.

 Promoting sites that contain or link to content relating to online gambling.

Online non-casino games

 Any online non-casino game played for a prize of something of value where the outcome is not determined wholly or in part by an element of chance.

Apply for certification to promote online gambling

If you want to advertise for online gambling, you must be certified by Google. Learn how to apply for certification.

Review the country's gambling restrictions for what applies where your creative is targeted.

To run gambling-related content on Open Auction, you must certify the domain of the advertiser for each country you target before your ads can serve.

Ensure your ads:

• Only target approved countries
• Provide a landing page that displays information about responsible gambling
• Never targets minors

Country restrictions for gambling

Authorized Buyers accounts can target gambling ads only to the countries in the following list.

Social casino games

Allowed with limitations

We only allow advertising of social casino games in the countries where the requirements are met and the advertiser holds an Authorized Buyers certification for Social casino games.

Social casino games are online simulated gambling-style games where there is no opportunity to win something of value.

Promotion of content that directly promotes engagement in social casino games is not allowed.

In order to receive and retain Authorized Buyers certification for the promotion of social casino games, you must comply with the following requirements:

• Games must include a disclaimer that they are only intended for users over legal gambling age and must not target minors.
• The advertiser must hold a valid local license for distribution of their games in the targeted country, where applicable.
• Games must include statements that they aren’t offering or promoting real-money gambling, and are not providing prizes of real-world value.
• You must disclose on the landing page or ad if a game includes in-app purchases.
• Ads, sites, or apps must not use logos, names, or marks associated with real-money gambling brands.

Country restrictions for social casino games

Authorized Buyers accounts can target social casino ads only to the following countries: Australia, Austria, Brazil, Bulgaria, Canada, Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Israel, Japan, Korea, Latvia, Lithuania, Malaysia, Mexico, Mozambique, Netherlands, New Zealand, Nigeria, Norway, Peru, Portugal, Romania, Serbia, Slovakia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, United Kingdom, United States, Vietnam.

Apply for certification

Advertisers need to apply for certification from Google in order to run social casino games.

Specifying approved app in the declared click-through URL

The buyer must include APPROVED-APP or APPROVED-APP-ID in the declared click-through URL. If APPROVED-APP or APPROVED-APP-ID isn't included, your ad will be disapproved.

The following are examples for declared URLs: