In-Banner Video (IBV)

Learn about types of and requirements for in-banner video

In-banner video ads are HTML5 video creatives triggered within a standard display banner ad on a webpage. They usually follow standard Interactive Advertising Bureau (IAB) banner sizes (for example, 300 x 250). Occasionally in-banner video creatives expand outside the initial dimensions of the banner (but only if initiated by the user). All standard display impressions are able to run in-banner video campaigns.

In-banner video ads are blocked by default and are only allowed on an impression if the Google Ad Manager publisher has opted in to specifically allow in-banner video ads to run on their inventory. Your bidder can identify if an impression does not allow in-banner video ads if the excluded_attribute field in the Bid Request includes "VideoTypes: In-Banner Video (Publisher Blockable)".

Types of in-banner video

The following in-banner video types are available:

  • Click to play: Creative initially displays as a static image, then the video plays once a user clicks on the creative.
  • Autoplay with no sound: Video automatically plays without sound until a user clicks on the creative.
  • Hover to play: Video plays after a user hovers over the creative.

Creative requirements

HTML5 creatives for in-banner video ads can be hosted directly in Display & Video 360 provided they comply with generic display requirements.

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