A TV set that is connected to the Internet either natively (such as a Smart TV) or via an external device (for example, a streaming stick or digital media player).
Connected TV includes all devices that fit into the following descriptions:
- Connected or streaming devices: Devices that connect to a TV screen to display video streams (Roku, Apple TV, and so forth)
- Smart TV: TVs with integrated Internet connections (Samsung Smart TV, and so forth)
- Gaming consoles: Internet-connected gaming consoles (Xbox, PlayStation, Wii, and so forth)
- Set top boxes: Devices delivering traditional cable and video on demand content.
Connected TV devices can show different types of content, including:
- Over-the-top: TV-like video content delivered by a video provider over the internet.
- Linear / live TV: Traditional television watched as scheduled and delivered through traditional broadcast networks.
- Video on demand: Television programs that stream on demand at the request of the viewer. This is also referred to as "non-linear" or "time-shifted" viewing.