You can use the skippable correction feature in Ad Exchange to render your skippable video ads in the appropriate state, depending on publisher inventory requirements. Skippable correction prevents your video ads from being filtered from the auction by automatically adjusting skippable settings, as necessary. For example:
Inventory requiring non-skippable creatives, such as long-form in-stream video: creatives render as non-skippable, even if the
skipevent is included in the VAST response.Inventory requiring skippable creatives, such as most mobile video interstitials: creatives render as skippable, even if the
skipevent is not included in the VAST response.
You can see detailed video behavior examples, below.
Use skippable correction for multiple clients
The option to enable skippable correction is set at the account level. Demand-side platforms (DSPs) with multiple child seats need to enable the option for each account.
To enable skippable correction:
- Sign in to your Authorized Buyers account at https://realtimebidding.google.com
- Click the settings gear
, followed by Account settings.
- Locate and select Enable skippable correction.
, followed by Account settings.Skippable rendering based on the bid request
By enabling skippable correction, VAST responses will render based on the value of the video_ad_skippable field in the bid request and the duration of the creative, regardless of whether your response includes the skip event.
video_ad_skippablevalue in request |
skipevent included in response |
Resulting behavior |
|---|---|---|
REQUIRE_SKIPPABLE |
Yes | Skip button is included. |
| No | Skip button is included. | |
BLOCK_SKIPPABLE |
Yes | Skip button is removed. |
| No | No skip button. | |
ALLOW_SKIPPABLE |
Yes | Skip button is included if the duration is within the acceptable maximum duration for skippable. |
| No | Skip button is included if creative exceeds the maximum duration for non-skippable.* No skip button if the duration is within the acceptable maximum duration for non-skippable. |
We recommend you continue to include the skip event when you bid on skippable inventory. Skippable event trackers function every time a video ad renders as skippable. If the tracker is not included, the ad may still render as skippable but won't be tracked.
* Creatives exceeding the acceptable max duration for skippable and non-skippable inventory continue to be filtered from the auction.
You can learn more about skippable video ads (VAST), review the developer documentation or see the applicable skippable fields in the Real-Time Bidding Protocol.