Manage your deals

Learn how to manage deals through the Marketplace Deals page

If you have access to manage deals, you can do so through the Marketplace Deals page, once the deal has completed the negotiation phase. The Deals page includes your deals as well as those from your clients and child seats. Including child seat deals allows you to monitor their performance and compliance more easily.

Authorized Buyers accounts can be used by the Authorized Buyer themselves (the parent “seat” on the exchange), their clients, or child seats. A child seat is an entity (typically an agency) who has their own Authorized Buyers account that they manage themselves. The child seat may give another demand-side platform (DSP) access through a sign-in.

Access to the Marketplace is controlled by the administrator of the Authorized Buyers account. While some users can view available products and publisher profiles, others may also be able to negotiate, approve, and manage deals. Learn how to manage account users.

To access and manage your deals:

  1. Sign in to Authorized Buyers.

  2. Click Marketplace.
  3. Click Deals. By default, active deals are shown on top.
  4. Use the "Add filter" bar to filter by the following:
    • Deal ID: filter by entering a specific Deal ID
    • Name: filter by entering a deal's name (all deals with names containing your entry will appear in the results)
    • Status: filter by selecting the status of guaranteed deals (Active, Ended, or Paused). You can see whether a deal is "Active", "Completed", "Paused by buyer" or "Paused by seller" in the Status column.  
    • Publisher: filter by entering a publisher's name (all publishers with names containing your entry will appear in the results)
    • Type: filter by selecting deal types (Preferred Deal, Private Auction, or Guaranteed)
  5. (Optional) To view details on any deal, click the name of the deal. You can see the various stages of proposals, view the change log, or view RTB Breakout to see real-time bidding activity for the deal.

To export all deals to a CSV file:

  1. Sign in to Authorized Buyers.

  2. Click Marketplace.
  3. Click Deals.
  4. Click Export. All deals from the table are downloaded to a CSV file. Note that any filters you've applied will apply to the deals exported in the CSV file. Filters are listed in the first row of the CSV file labeled "Query".

Pause a deal

You can pause a single deal without pausing other deals in a proposal.

For some deals, you and the seller may have agreed not to pause delivery. Pausing these deals may contravene this agreement.
  1. To the left of the deal name, click the "Active" icon  and select Pause from the dropdown.
  2. In the pop-up that appears, enter a reason for pausing, which the seller will see.
  3. Click Pause.

An email notification is sent to the other party when you or the seller pause or resume a deal.

Monitor bid compliance

Bid compliance metrics are a percentage of bid requests marked as "must_bid=true" that a buyer submitted a bid for.

Authorized Buyers within parent-level seats can see bidder-level bid compliance metrics:

  • Above the table on the Deals page. They show percentages for the previous calendar month and the current month to date. These overall metrics aggregate data for deals running on both the parent and child seats (if any exist).
  • In the “Bid compliance” column in the Deals table. These percentages are listed by individual deal.

Review deal health metrics

To help Authorized Buyers within parent-level seats to monitor programmatic deal health and identify deals that require troubleshooting, review the following metrics in the table:

  • Impressions (last 7 days):
  • Bid requests (last 7 days)
  • Bids (last 7 days)
  • Bid rate (last 7 days): Calculated as “Bids / Bid requests.”
  • Filtered bid rate (last 7 days): Calculated as “(Bids - bids in auction) / Bids.”
Deal health metrics are calculated for all bid requests and bids (regardless of “must_bid” settings). As a result, “Bid Rate (last 7 days)” will likely differ from “Bid compliance (this month)” for any individual deal. For the purposes of monitoring PG SLA compliance, please refer to bidder-level bid compliance metrics.

See which buyer gets billed for the deal

To help decide whether the deal is yours, your clients’, or a child seat deal, the Billed buyer column shows which buyer actually gets billed for the deal.

Review a deal's delivery progress

To review the progress of your deals, check the Delivery progress column and find the order containing the deal in question.

Guaranteed deals with an absolute goal (x number of impressions)

The progress is calculated as the percentage of impression goal delivered divided by the percentage of time elapsed:

progress = (% of impression goal delivered) / (% of time elapsed)

Delivery progress assumes an even distribution of impressions. For example, a deal that has delivered 50% of its impression goal 50% of the way through the campaign has a progress of 100%. However, a deal that’s delivered 50% of its impression goal at the end of day 3 of a 4-day-long campaign would have a progress of:

50 / 75 = 66%

Note that the percentage is rounded down. For example, 66.67% displays 66%

Progress may not always be the best indicator of overdelivery or underdelivery. Progress changes throughout a campaign as the pacing of delivery fluctuates. For example, the progress for a deal might be above 100% if the ad server anticipates a period of low traffic in the future. Similarly, a deal with progress below 100% is not necessarily going to underdeliver.

Review the value under Delivery progress:

  • If the value is 100%, the proportion of impressions delivered is currently equal to the proportion of time elapsed in the campaign.

  • If the value is greater than 100%, the proportion of impressions delivered is currently greater than the proportion of time elapsed in the campaign.

  • If the value is less than 100%, the proportion of impressions delivered is currently less than the proportion of time elapsed in the campaign.

  • If the value is N/A, the deal has no quantity goals, or sufficient information doesn't exist.

Non-guaranteed deals

For non-guaranteed deals like preferred deals or private auctions, the column shows a bar graph of impressions over the past week, as well as the number of impressions delivered on the most active day during the week.


Find out how to use RTB Breakout to troubleshoot your deals or how to view deal reports.

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