Understand your report

Once you have selected your report criteria (for example, date ranges, filters, report dimensions, and report metrics), generated query results, and viewed the output on screen, it is important to understand the report content.

At the top of the report page, you can perform tasks that allow you to update the report data, and export the report.


Metrics are displayed in a scorecard (appears by default) across the top of your report graph. The metrics that you see depend on which metrics were selected in your query. The scorecard displays the total of each metric for the date range selected. Therefore, if you add all values in the query tree table for each metric column, the value matches that of the scorecard.

If you select any of the rows in the table, the values of the metrics in the scorecard adjust in real-time to reflect the totals of the selected items. You also have the choice to change the time unit for the metrics selected. If you click on the menu to the right of the line chart icon, a pop-up reveals the option to report by day, week or month. Click Apply to execute your changes.

Each metric in the scorecard is color-coded. Therefore, when a line graph is in use, it is easy to identify which line belongs to which metric.


To provide a visualization of key data points in the Query Tool, use the charting, or Show trends option. Charts allow you to quickly gain a high-level understanding of your advertising performance. These graphs also represent multiple data elements and identify their trends over time. A chart shows an increasing, decreasing, fluctuating, or remaining "constant rate of change" off of a single base dimension (the first dimension selected in your query). Learn more

Table structures

When you defined your query, you had the option to select either a hierarchical table view (functions like a tree table) or a flat table view (functions like a spreadsheet). From these tables, you could explore and analyze the performance of metrics. Learn more

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