Guidelines for in-banner video creatives

In-banner video ads are HTML5 creatives that contain an embedded video player inside a display banner ad. You can serve in-banner video creatives by assigning them to display line items. Note that publishers can decide whether to allow them on their inventory. In-banner video creatives will only serve on inventory that allows in-banner video ads.
You can identify impressions that do not allow in-banner video ads by checking if the excluded_attribute field in the bid request includes VideoType: In-Banner Video (Publisher Blockable).

Types of in-banner video

The following in-banner video types are available:

  • Click to play: Creative initially displays as a static image, then the video plays once a user clicks on the creative.
  • Autoplay with no sound: Video automatically plays without sound until a user clicks on the creative.
  • Hover to play: Video plays after a user hovers over the creative.

Content requirements

To run on Display & Video 360, all creatives must follow the creative content and policy guidelines.

Asset requirements

To run on Display & Video 360, all creatives must follow the creative content and policy guidelines.

HTML5 in-banner video creatives can be uploaded to Display & Video 360 if they meet HTML5 display requirements and the following requirements.

  • Creatives must include a clickable replay button.
  • Creatives must play inline by including the playsinline parameter. Creatives may not expand past ad unit boundaries unless initiated by the user.
  • Total video play time must be 4 minutes or less.

Requirements for each type

Impressions served through Google Ad Manager must meet the following requirements:

Click to play

Technical requirements:

  • Download size: 40 KB initial load, 2.2 MB total load with video
  • Creative dimensions: 300 × 250 and 336 × 280
  • Aspect ratio: 4:3 aspect ratio recommended; other aspects will be accepted but may be letter boxed.
  • Border: 1 pixel contrasting border recommended.
  • Frame rate: Minimum 14 frames per second (FPS), 30 FPS recommended.
  • Audio: Must be encoded at a volume less than or equal to -12 dB.
  • Animation: 30 seconds maximum. Opening image can't be animated.

Interaction requirements:

  • Audio and video must play only when someone clicks play.
  • "Start" and "stop" or "mute" buttons are required.
Hover to play

Interaction requirements:

  • For hover-over initiated ads, we require 2 seconds of hovering before audio is initiated.
  • When the user is no longer hovering, the audio must stop.
  • The video can start at any time as long as the animation is less than 30 seconds and the audio requirements above are met.
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