Guidelines for in-banner video creatives

In-banner video ads are HTML5 video creatives triggered within a standard display banner ad on a webpage. They usually follow standard Interactive Advertising Bureau (IAB) banner sizes (e.g., 300 x 250). Occasionally in-banner video creatives expand outside the initial dimensions of the banner (but only if initiated by the user). All standard display impressions are able to run in-banner video campaigns. 

In-banner video ads may be blocked and are only allowed on an impression if the Google Ad Manager publisher has opted in to specifically allow in-banner video ads to run on their inventory. Your bidder can identify if an impression does not allow in-banner video ads if the excluded_attribute field in the bid request includes VideoType: In-Banner Video (Publisher Blockable).

Types of in-banner video

The following in-banner video types are available:

  • Click to play: Creative initially displays as a static image, then the video plays once a user clicks on the creative.
  • Autoplay with no sound: Video automatically plays without sound until a user clicks on the creative.
  • Hover to play: Video plays after a user hovers over the creative.

Creative requirements

HTML5 creatives for in-banner video ads can be hosted directly in Display & Video 360 provided they comply with generic display requirements.

Requirements for specific types

The following requirements are for impressions served through Google Ad Manager.

  • General requirements

    • Creatives must include a user-initiatiable "replay" button.
    • Creatives must play inline by including the playsinline parameter. Creatives may not expand past ad unit boundaries unless initiated by the user.
    • Total playing time must be 4 minutes or less.
  • Click to play

    • Technical requirements:
      • Image GIF/JPG: 40 KB initial load, 2.2 MB total load with video.
      • Creative dimensions: 300×250 (inline rectangle) and 336×280 (Large rectangle).
      • Aspect ratio: 4:3 aspect ratio recommended; other aspects will be accepted but may be letter boxed.
      • Border: 1×1 contrasting border is suggested.
      • Frame rate: Minimum 14 frames-per-second (30 FPS recommended).
      • Audio: Must be encoded at a volume less than or equal to -12 dB.
      • Animation: 30 seconds maximum. Opening image can't be animated.
    • Interaction requirements:
      • Audio and video must play only upon user’s click.
      • "Start" and "stop" or "mute" buttons are required.
  • Hover to play

    • Interaction requirements:
      • For hover-over initiated ads, we require 2 seconds of hovering before audio is initiated.
      • When the user is no longer hovering, the audio must stop.
      • The video (animation) can start at any time (without initiation) as long as the animation is less than 30 seconds and the audio requirements are met.
Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue