Track app conversions

You can track the number of conversions or app downloads originating from your display ads.

To begin tracking conversions:

  1. Click the Tools tab, and select Conversions from the drop-down menu.

  2. Under the Conversions tab, click the + Conversion button.

  3. In the "Conversion name" field, enter an appropriate name. This will help you recognize this action later when it shows up in conversion reports.

  4. In the "Source" field, select Mobile or tablet app.

  5. Click the Save and continue button.

  6. On the next page, choose your Mobile platform, either iOS or Android. See below for instructions.

iOS: track app downloads

Currently, you're able to track only iOS app downloads driven by ads served within other apps on the Display Network, not those driven by ads served on mobile websites (such as Google Search or partner sites).

  1. On the settings page, choose the iOS mobile platform.

  2. In the "Conversion category" field, select Download.

  3. If you'd like to, in the "Conversion value" field, assign a value to the conversion you're tracking.

  4. Click Save and continue.

  5. Select "Someone else makes changes to the code" or "I make changes to the code," depending on which applies to you.

    • If you chose "Someone else makes changes to the code," just fill out the email form that pops up and click Send email. The code snippet will be sent you the person who edits your website!
    • If you chose "I make changes to the code," a window will open up below with your code snippet. Congrats! You've generated the code. Copy it, and you'll be ready for the next step.

See detailed technical instructions for either installing tracking code or setting up a server-to-server conversion feed in our Conversion Tracking for iOS guide.

Android: track app downloads

Tracking app downloads from Google Play doesn't require adding a code snippet. It can be done with no changes to your app's code. Simply follow the steps below.

  1. On the settings page, choose the Android mobile platform.

  2. In the "Conversion category" field, select Download.

  3. Enter the package name.

    You can find your package name by looking up your app in Google Play. It's the part of the base URL that identifies your application:


  4. Click Save and continue.

  5. On the next screen, click Done. Your app downloads conversion data will now start showing up with the rest of your conversion data within 48 hours.

Application download tracking for Android will only work if your links in Click-to-download or Mobile App Extension ads point directly to the Google Play Store. Third-party tracking URLs are not supported at this time.

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