Exibir criativos em vídeo HTML5

Para compradores de lance em tempo real (RTB, na sigla em inglês)

Será possível identificar uma solicitação para HTML5 quando o valor do campo Video.allowed_video_formats for VIDEO_HTML5 = 1. Para responder com HTML5, os criativos em vídeo veiculados em sua tag VAST precisam incluir dois nós <MediaFile> separados, um para cada formato: MP4 e WebM.

Veja um exemplo de tag VAST


<VAST version="2.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:noNamespaceSchemaLocation="vast.xsd">
  <Ad id="6654644">
    <InLine>
      <AdSystem>GDFP</AdSystem>
      <AdTitle>Video</AdTitle>
      <Description>Video ad</Description>
      <Error><![CDATA[
]]></Error>
      <Impression><![CDATA[
]]></Impression>
      <Creatives>
        <Creative sequence="1">
          <Linear>
            <Duration>00:00:52</Duration>
            <TrackingEvents>
              <Tracking event="start"><![CDATA[]]></Tracking>
              <Tracking event="firstQuartile"><![CDATA[]]></Tracking>
              <Tracking event="midpoint"><![CDATA[]]></Tracking>
              <Tracking event="thirdQuartile"><![CDATA[]]></Tracking>
              <Tracking event="complete"><![CDATA[]]></Tracking>
              <Tracking event="mute"><![CDATA[]]></Tracking>
              <Tracking event="unmute"><![CDATA[]]></Tracking>
              <Tracking event="rewind"><![CDATA[]]></Tracking>
              <Tracking event="pause"><![CDATA[]]></Tracking>
              <Tracking event="resume"><![CDATA[]]></Tracking>
              <Tracking event="fullscreen"><![CDATA[]]></Tracking>
              <Tracking event="creativeView"><![CDATA[]]></Tracking>
              <Tracking event="acceptInvitation"><![CDATA[]]></Tracking>
            </TrackingEvents>
            <VideoClicks>
              <ClickThrough id="GDFP"><![CDATA[]]></ClickThrough>
            </VideoClicks>
            <MediaFiles>
              <MediaFile bitrate="330" delivery="progressive" height="360" id="GDFP" maintainAspectRatio="false" scalable="false" type="video/mp4" width="640"><![CDATA[
http://redirector.c.googlesyndication.com/videoplayback/id/dfc531a2c1c8a609/itag/18/source/gfp_video_ads/ip/0.0.0.0/ipbits/0/expire/1377829345/sparams/ip,ipbits,expire,id,itag,source/signature/3AF294BA1398BDDBBD2BAD18BD7845BB7A7C940F.3EA5F74170F591F106B973D34722C47EDA6D391E/key/ck2/file/file.mp4
]]></MediaFile>
              <MediaFile bitrate="84" delivery="progressive" height="144" id="GDFP" maintainAspectRatio="false" scalable="false" type="video/3gpp" width="176"><![CDATA[
http://redirector.c.googlesyndication.com/videoplayback/id/dfc531a2c1c8a609/itag/17/source/gfp_video_ads/ip/0.0.0.0/ipbits/0/expire/1377829345/sparams/ip,ipbits,expire,id,itag,source/signature/97170B3D22F6984D3AD48F74628798280EF905F4.9DE77BEEC402A0AF0C20E31835D60539EB460B3C/key/ck2/file/file.3gp
]]></MediaFile>
              <MediaFile bitrate="235" delivery="progressive" height="240" id="GDFP" maintainAspectRatio="false" scalable="false" type="video/3gpp" width="320"><![CDATA[
http://redirector.c.googlesyndication.com/videoplayback/id/dfc531a2c1c8a609/itag/36/source/gfp_video_ads/ip/0.0.0.0/ipbits/0/expire/1377829345/sparams/ip,ipbits,expire,id,itag,source/signature/4E558BF90D973534A4364D61B6DE3057A4B87590.2B7FBBFCF1AB7B6D2C9A357A72753D5BE641B65D/key/ck2/file/file.3gp
]]></MediaFile>
              <MediaFile bitrate="385" delivery="progressive" height="360" id="GDFP" maintainAspectRatio="false" scalable="false" type="video/webm" width="640"><![CDATA[
http://redirector.c.googlesyndication.com/videoplayback/id/dfc531a2c1c8a609/itag/43/source/gfp_video_ads/ip/0.0.0.0/ipbits/0/expire/1377829345/sparams/ip,ipbits,expire,id,itag,source/signature/88110958A072556A242CF6997FCBBD6B78C529C9.A5A43806F70CA447801A8FB5ACE8B22697E8124C/key/ck2/file/file.webm
]]></MediaFile>
              <MediaFile bitrate="538" delivery="progressive" height="480" id="GDFP" maintainAspectRatio="false" scalable="false" type="video/webm" width="854"><![CDATA[
http://redirector.c.googlesyndication.com/videoplayback/id/dfc531a2c1c8a609/itag/44/source/gfp_video_ads/ip/0.0.0.0/ipbits/0/expire/1377829345/sparams/ip,ipbits,expire,id,itag,source/signature/63A98BEE36AB2305272AE9145F06DEECC4D2FF89.44A56813DF82C43160EEE35BE8D6084C75427805/key/ck2/file/file.webm
]]></MediaFile>
            </MediaFiles>
          </Linear>
        </Creative>
        <Creative sequence="1">
          <CompanionAds>
            <Companion height="90" id="GDFP" width="728">
              <StaticResource creativeType="image/jpeg"><![CDATA[]]>
              </StaticResource>
              <TrackingEvents>
                <Tracking event="creativeView"><![CDATA[]]></Tracking>
              </TrackingEvents>
              <CompanionClickThrough><![CDATA[]]></CompanionClickThrough>
            </Companion>
            <Companion height="250" id="GDFP" width="300">
              <StaticResource creativeType="image/jpeg"><![CDATA[]]>
              </StaticResource>
              <TrackingEvents>
                <Tracking event="creativeView"><![CDATA[]]></Tracking>
              </TrackingEvents>
              <CompanionClickThrough><![CDATA[]]></CompanionClickThrough>
            </Companion>
          </CompanionAds>
        </Creative>
      </Creatives>
      <Extensions>
        <Extension type="geo">
          <Bandwidth>0</Bandwidth>
        </Extension>
        <Extension fallback_index="0" type="waterfall"/>
      </Extensions>
    </InLine>
  </Ad>
</VAST>


Para compradores de lances hospedados

Configure um novo criativo em vídeo seguindo as instruções de adicionar ou editar criativos para uma campanha de lances hospedados e selecione Imagem e Flash no menu "Tecnologias de anúncio". Em seguida, siga as mesmas instruções de responder com HTML5 a compradores de lance em tempo real (RTB, na sigla em inglês), acima.


Os criativos em vídeo que não forem compatíveis com HTML5 serão filtrados do leilão para qualquer solicitação de lance proveniente de um player de vídeo HTML5.


Todos os compradores de vídeos do Ad Exchange são certificados para veicular criativos HTML5. Saiba mais sobre nossas políticas.

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