HTML5 동영상 소재 게재하기

실시간 입찰(RTB) 구매자

Video.allowed_video_formats 필드의 값이 VIDEO_HTML5 = 1인 경우 HTML5 요청을 식별할 수 있습니다. HTML5로 응답하려면 VAST 태그에 게재된 동영상 소재가 MP4 및 WebM 형식을 위한 별도의 <MediaFile> 노드 2개를 포함해야 합니다.

샘플 VAST 태그 보기


<VAST version="2.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:noNamespaceSchemaLocation="vast.xsd">
  <Ad id="6654644">
    <InLine>
      <AdSystem>GDFP</AdSystem>
      <AdTitle>Video</AdTitle>
      <Description>Video ad</Description>
      <Error><![CDATA[
]]></Error>
      <Impression><![CDATA[
]]></Impression>
      <Creatives>
        <Creative sequence="1">
          <Linear>
            <Duration>00:00:52</Duration>
            <TrackingEvents>
              <Tracking event="start"><![CDATA[]]></Tracking>
              <Tracking event="firstQuartile"><![CDATA[]]></Tracking>
              <Tracking event="midpoint"><![CDATA[]]></Tracking>
              <Tracking event="thirdQuartile"><![CDATA[]]></Tracking>
              <Tracking event="complete"><![CDATA[]]></Tracking>
              <Tracking event="mute"><![CDATA[]]></Tracking>
              <Tracking event="unmute"><![CDATA[]]></Tracking>
              <Tracking event="rewind"><![CDATA[]]></Tracking>
              <Tracking event="pause"><![CDATA[]]></Tracking>
              <Tracking event="resume"><![CDATA[]]></Tracking>
              <Tracking event="fullscreen"><![CDATA[]]></Tracking>
              <Tracking event="creativeView"><![CDATA[]]></Tracking>
              <Tracking event="acceptInvitation"><![CDATA[]]></Tracking>
            </TrackingEvents>
            <VideoClicks>
              <ClickThrough id="GDFP"><![CDATA[]]></ClickThrough>
            </VideoClicks>
            <MediaFiles>
              <MediaFile bitrate="330" delivery="progressive" height="360" id="GDFP" maintainAspectRatio="false" scalable="false" type="video/mp4" width="640"><![CDATA[
http://redirector.c.googlesyndication.com/videoplayback/id/dfc531a2c1c8a609/itag/18/source/gfp_video_ads/ip/0.0.0.0/ipbits/0/expire/1377829345/sparams/ip,ipbits,expire,id,itag,source/signature/3AF294BA1398BDDBBD2BAD18BD7845BB7A7C940F.3EA5F74170F591F106B973D34722C47EDA6D391E/key/ck2/file/file.mp4
]]></MediaFile>
              <MediaFile bitrate="84" delivery="progressive" height="144" id="GDFP" maintainAspectRatio="false" scalable="false" type="video/3gpp" width="176"><![CDATA[
http://redirector.c.googlesyndication.com/videoplayback/id/dfc531a2c1c8a609/itag/17/source/gfp_video_ads/ip/0.0.0.0/ipbits/0/expire/1377829345/sparams/ip,ipbits,expire,id,itag,source/signature/97170B3D22F6984D3AD48F74628798280EF905F4.9DE77BEEC402A0AF0C20E31835D60539EB460B3C/key/ck2/file/file.3gp
]]></MediaFile>
              <MediaFile bitrate="235" delivery="progressive" height="240" id="GDFP" maintainAspectRatio="false" scalable="false" type="video/3gpp" width="320"><![CDATA[
http://redirector.c.googlesyndication.com/videoplayback/id/dfc531a2c1c8a609/itag/36/source/gfp_video_ads/ip/0.0.0.0/ipbits/0/expire/1377829345/sparams/ip,ipbits,expire,id,itag,source/signature/4E558BF90D973534A4364D61B6DE3057A4B87590.2B7FBBFCF1AB7B6D2C9A357A72753D5BE641B65D/key/ck2/file/file.3gp
]]></MediaFile>
              <MediaFile bitrate="385" delivery="progressive" height="360" id="GDFP" maintainAspectRatio="false" scalable="false" type="video/webm" width="640"><![CDATA[
http://redirector.c.googlesyndication.com/videoplayback/id/dfc531a2c1c8a609/itag/43/source/gfp_video_ads/ip/0.0.0.0/ipbits/0/expire/1377829345/sparams/ip,ipbits,expire,id,itag,source/signature/88110958A072556A242CF6997FCBBD6B78C529C9.A5A43806F70CA447801A8FB5ACE8B22697E8124C/key/ck2/file/file.webm
]]></MediaFile>
              <MediaFile bitrate="538" delivery="progressive" height="480" id="GDFP" maintainAspectRatio="false" scalable="false" type="video/webm" width="854"><![CDATA[
http://redirector.c.googlesyndication.com/videoplayback/id/dfc531a2c1c8a609/itag/44/source/gfp_video_ads/ip/0.0.0.0/ipbits/0/expire/1377829345/sparams/ip,ipbits,expire,id,itag,source/signature/63A98BEE36AB2305272AE9145F06DEECC4D2FF89.44A56813DF82C43160EEE35BE8D6084C75427805/key/ck2/file/file.webm
]]></MediaFile>
            </MediaFiles>
          </Linear>
        </Creative>
        <Creative sequence="1">
          <CompanionAds>
            <Companion height="90" id="GDFP" width="728">
              <StaticResource creativeType="image/jpeg"><![CDATA[]]>
              </StaticResource>
              <TrackingEvents>
                <Tracking event="creativeView"><![CDATA[]]></Tracking>
              </TrackingEvents>
              <CompanionClickThrough><![CDATA[]]></CompanionClickThrough>
            </Companion>
            <Companion height="250" id="GDFP" width="300">
              <StaticResource creativeType="image/jpeg"><![CDATA[]]>
              </StaticResource>
              <TrackingEvents>
                <Tracking event="creativeView"><![CDATA[]]></Tracking>
              </TrackingEvents>
              <CompanionClickThrough><![CDATA[]]></CompanionClickThrough>
            </Companion>
          </CompanionAds>
        </Creative>
      </Creatives>
      <Extensions>
        <Extension type="geo">
          <Bandwidth>0</Bandwidth>
        </Extension>
        <Extension fallback_index="0" type="waterfall"/>
      </Extensions>
    </InLine>
  </Ad>
</VAST>


호스팅된 입찰 구매자

호스팅된 입찰 캠페인에서 소재를 추가하거나 수정하기 위한 지침에 따라 새 동영상 소재를 설정하고 '광고 기술' 메뉴에서 이미지 및 플래시를 선택합니다. 그런 다음 위에 나와 있는 실시간 입찰(RTB) 구매자의 HTML5로 응답하기와 동일한 지침을 따릅니다.


HTML5를 준수하지 않는 동영상 소재는 HTML5 동영상 플레이어에서 발생한 모든 입찰 요청에 대해 경매에서 필터링됩니다.


모든 Ad Exchange 동영상 구매자는 HTML5 소재를 게재할 수 있도록 인증을 받은 상태입니다. Google 정책에 대해 자세히 알아보기

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