Learn more about MRAID from the IAB.
Ad Exchange allows you to traffic MRAID ads to in-app inventory. Supported MRAID ad types include rich media banner ads, expandable ads, and interstitials.
Set up pretargeting for MRAID inventory
When setting up a pretargeting configuration for MRAID inventory, select the following options:
- Format: Select Display as the inventory format.
- Categories: Select Platform from the category list and click include for the "Mobile" and "Tablet" criteria; then select Creative attributes from the category list and click include for the "MRAID" criteria.
Respond to bid requests with MRAID creatives
You can bid on any request with an MRAID creative as long as the bid request does not specifically exclude the MRAID creative attribute
MraidType: MRAID. You should continue to declare the use of MRAID as a creative attribute in your bid response.
If an app publisher does not allow video interstitial ads (i.e. display-only interstitials), the SDK will automatically add a close button regardless of the use of MRAID
useCustomClose(). You can check whether an ad slot is a video-allowed interstitial based on whether the video message is included in the bid request.