View Through Rate (VTR) is the number of completed views of a skippable ad over the number of initial impressions.
VTR = Complete views (user did not skip) / Impressions (ad rendered)
View Through Rate (VTR)
這對您有幫助嗎？
我們應如何改進呢？
View Through Rate (VTR) is the number of completed views of a skippable ad over the number of initial impressions.