Video throttling

Video throttling is an artificial constraint of the number of impressions per hour. Google partner inventory has a throttling threshold to protect publishers from ads with a high error rate. New video ads are initially throttled because no error rate yet exists.

Video Throttling occurs when: Error Rate > Fixed Threshold
Error Rate = number of errors / number of auctions won

If the error rate improves, throttling is removed. Video throttling implementation is subject to change.

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Search
Clear search
Close search
Google apps
Main menu