A measure of the number of times an ad is displayed. In the context of video, simply serving the ad is not considered sufficient for an impression. The ad server may fail to serve the video, the player may fail to render the video, or the user may navigate away from the page. As a result, video ad impressions are only counted once the first frame of the video renders.
Impression
Pomohly vám tyto informace?
Jak bychom článek mohli vylepšit?