The Google Interactive Media Ads (IMA) Software Developer Kit (SDK) enables publishers to display linear, non-linear, and companion ads in interactive media content such as video and online games. The IMA SDK exposes a set of APIs that allow publishers to request ads from DFP or AdSense, interpret the ad response, and report metrics back to the ad server. The VPAID adapter can also be used to load the IMA SDK dynamically. There are several IMA SDKs in use with Ad Exchange video publishers, including IMA2, IMA3, and IMA for HTML5.

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